Unless you have plans to buy a Panasonic 3D TV, don’t expect to get your hands on a 3D Blu-ray of James Cameron’s record breaking Avatar any time soon. According to Yahoo, Avatar producer Jon Landau has said that whilst there are plans to put an Avatar 3D Blu-ray on the market, they are waiting until 3D technology is commonplace in living rooms nationwide. He expressed caution about rushing the release before the public is ready, an error they made in the past with the release of Titanic on DVD in 1999. Landau said, “We were ahead of the curve on DVD with Titanic and we don’t want to make that mistake again.”
Hit the jump for more on Avatar and why it’s such a pain to sell in 3D.
Avatar, the CGI phenomenon that took the world by storm last year, rapidly became the highest-grossing film of all time, surpassing the previous record held by Cameron’s last film: Titanic. It won three Academy Awards (Art Direction, Cinematography and Visual Effects) having been nominated for nine, and has since enjoyed a rerelease in Cinemas, screening an extra nine minutes.
In many ways, it doesn’t come as a shock that the film won’t be in 3D for a while. The difficulty for consumers when it comes to 3D isn’t just a matter of expense. Aside from anything else, 3D is by no means a format espoused by all filmmakers. Only recently, director Christopher Nolan confirmed that he wouldn’t be filming The Dark Knight Rises in 3D (although that could be because he’ll be shooting in full IMAX. More on that here.
So if a lot of filmmakers aren’t going to adopt 3D, and some still think it’s a gimmick, is it a surprise that consumers haven’t jumped on the bandwagon just yet? If it seems too good to miss, remember to take in to account the household requirements: a 3D Blu-ray player, 3D glasses (not just a cheap pair of blue and red ones), and of course, a 3D TV set! Sure – when we’re all on six figure salaries maybe sales will go up, but until then, I predict sales are going to remain pretty slow. Will the world prove me wrong?
Avatar Extended Collector’s Edition Blu-ray will be released on November 16, 2010.