PSA Sunday: JOHN CARTER Reminds Us That Books Still Exist

by     Posted 2 years, 282 days ago


Disney’s visually spectacular interplanetary epic John Carter opened in theaters this weekend with Taylor Kitsch playing the titular hero who finds himself lost in a strange land, Lynn Collins portraying a Martian princess and Willem Dafoe as a towering alien warlord. Regardless of how well John Carter performs at the box office, none of it would have been possible without author Edgar Rice Burroughs’ long-running series featuring the exploits of an Earthling on Barsoom. It’s taken almost 100 years to translate Burroughs’ vision to the big screen, but I predict that the novel will enjoy a much longer lifespan than the film. We’ve brought you trailers, images, clips, posters and interviews, but none of it would exist without the original book, “A Princess of Mars,” which the Library of Congress has made available to read for free online. Definitely go check out the film while it’s still in theaters, but do yourself a favor and read up on this classic series as well. Hit the jump to see a PSA from the ad council reminding us that books still exist.

Andrew Stanton Explains Why JOHN CARTER Dropped “of Mars” from Title; also Talks about Trying to Change Live-Action Filmmaking

by     Posted 3 years, 14 days ago

Did you know that marketing decisions can be condescending and sexist?  It’s true! (and those two qualities usually go hand-in-hand so you shouldn’t be surprised)  I’ve been puzzled as to why Disney changed the title of John Carter to John Carter of Mars.  To me, “of Mars” is the hook.  John Carter is “Some Guy” particular because of his generic name.  If his name was “Captain Billyboots Spaceship” then I can see dropping the “of Mars”.  So why did half the title disappear?

Director Andrew Stanton recently told BleedingCool that the title had already been changed from A Princess of Mars because it was a “truth” that boys wouldn’t go see it if they kept author Edgar Rice Burroughs’ original title. But then, when they changed it to John Carter of Mars, Stanton believed it was also a “truth” that girls wouldn’t see it because apparently girls hate planets.  So the compromise was to make it John Carter and now no one will see it.  Hit the jump for more from Stanton and my thoughts on this idiotic decision.

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