THE DARK KNIGHT RISES Viral Campaign Begins? [UPDATED]

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After The Dark Knight launched its viral “Why So Serious?” campaign way back in 2007, the movie obviously went on to be a smash. How much of that was due in part to alternative marketing is up for debate, but with The Dark Knight Rises just around the corner, it’s no surprise that we might be seeing the beginning of another viral run-up. Recently, The Wrap (via Movie Viral) interviewed Jeff Robinov, the President of Warner Bros. Motion Pictures, who said that the “marketing strategy will definitely evolve” from the previous Batman installment.

Hot on the heels of that quote, Empire and Wired (via Movie Viral) received two separate “CIA documents” concerning a Dr. Leonid Pavel. While that name doesn’t yet ring a bell, readers over at ComingSoon connected Pavel’s mugshot to that of actor Alon Aboutboul, who has a role in The Dark Knight Rises. Nothing has been confirmed yet, but hit the jump to check the documents out just the same. [Update: A new document has been added along with a link to a countdown timer ; you can check them out after the jump.]

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