Woo-hoo. Folks, it looks like 2011 has indeed soared to its first big weekend win in months on the wings of Fox’s Rio. The 3D animated toon rose from the ashes of a lower than expected Friday figure to earn an estimated $40 million for the three day frame. Unfortunately, there was not a lot of love left over for Wes Craven’s Scream 4 but, no matter! The weekend should still end up ahead of last year by approximately 12%.
| Title | Weekend | Total | |
| 1 | Rio | $40,000,000 | $40 |
| 2 | Scream | $19,300,000 | $19.3 |
| 3 | Hop | $11,160,000 | $82.6 |
| 4 | Soul Surfer | $7,400,000 | $19.9 |
| 5 | Hanna | $7,327,000 | $23.3 |
| 6 | Arthur | $6,940,000 | $22.3 |
| 7 | Insidious | $6,857,000 | $35.9 |
| 8 | Source Code | $6,300,000 | $36.9 |
| 9 | The Conspirator | $3,924,000 | $3.9 |
| 10 | Your Highness | $3,895,000 | $15.9 |
The weekend played out pretty much as expected after Friday’s estimates, except for one factor (and I know this is a shocker): final weekend tallies ended up on the low end of projections across the board. We are still dealing with box office totals that are down over 10% from 2010 but, compared to the 45% we were down last weekend, that’s progress!
| Title | Weekend | Total | |
| 1 | Battle: LA | $36,000,000 | $36 |
| 2 | Rango | $23,050,000 | $68.6 |
| 3 | Red Riding Hood | $14,100,000 | $14.1 |
| 4 | The Adjustment Bureau | $11,450,000 | $38.4 |
| 5 | Mars Needs Moms | $6,800,000 | $6.8 |
| 6 | Hall Pass | $5,105,000 | $34.9 |
| 7 | Beastly | $5,090,000 | $16.9 |
| 8 | Just Go With It | $4,000,000 | $93.9 |
| 9 | The King’s Speech | $3,625,000 | $129 |
| 10 | Gnomeo & Juliet | $3,546,000 | $89 |

Last Friday, a few online reporters were invited to the Santa Monica office of Illumination Entertainment to watch about 15 minutes of Universal Pictures’ inaugural 3D CGI feature Despicable Me. In addition to watching the footage, we were able to speak with producer Chris Meledandri (Ice Age franchise, Robots, Horton Hears a Who!) about leaving 20th Century Fox and starting Illumination Entertainment, which has a multi-picture deal to deliver live-action and animated all-audience films for Universal Pictures.
After the jump you can find a brief recap of what I thought about the footage, a video blog that I did with Peter from Slashfilm about going to Illumination Entertainment and what we both thought of the footage, and a full interview with Producer Chris Meledandri. Take a look:

While Blue Sky Studios has produced some great looking movies (the “Ice Age” films and “Horton Hears A Who”), only “Horton” impressed me with both its animation and story. However, since it was based on a Dr. Seuss book, that shouldn’t surprise anyone. Anyway, Blue Sky Studios, Fox Animation and director Carlos Saldanha have announced their next animated project and it’s called “Rio”. According to THR, the film follows the adventures of a nerdy macaw who leaves his small-town Minnesota cage for Rio de Janeiro. While I’m sure there is a lot more to the story, that’s the logline for now.
While the story sounds a little weak, they’re trying to get Anne Hathaway, Neil Patrick Harris and Rodrigo Santoro to voice the film. Anything that has Neil Patrick Harris voicing a character gets a pass from me. Of course, with the three “Ice Age” movies, “Horton” and “Robots”, Blue Sky and Fox have made $2.4 billion in worldwide grosses since 2002. Clearly my opinion doesn’t really matter. Chris Jenkins (“Surf’s Up”) and Bruce Anderson (“Dr. Seuss’ Horton Hears a Who!”) are producing.
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