
Chris Columbus used to have a magic touch. Sure, you might not have liked the movies, but he was the hand behind the first two Home Alone movies and the first two Harry Potter films. He’s had misfires, for sure, but his first major script was Gremlins. Gremlins. But when you look at his filmography he goes from highs to lows, but there’s something of a chance-taker in him too. He was the guy who wanted to direct Rent, for god’s sake. And though his plastic hands have released such odious affairs as Stepmom and Bicentennial Man, he’s not a filmmaker to write off. My review of his latest – I Love You Beth Cooper – after the jump.

The weekend belonged to Sacha Baron Cohen and “Brüno” – had it gone down differently it would have made the last ten months of tireless promotion seem kind of over the top. Though “Brüno” was the clear winner with $30 million in its first three days, this is not exactly the win that Universal may have hoped for when it picked up the rights to Baron Cohen’s latest mockumentary. Not only did “Brüno” fail to blow those “Borat” percentages out of the water, but the prospects of the film showing “Borat” sized legs through the coming weeks is almost non-existent… unless watching two men, er, kiss suddenly becomes a lot more acceptable in the heartland.
| Title | Weekend | Total | |
| 1 | Brüno | $30,426,000 | $30,426,000 |
| 2 | Ice Age 3D | $28,500,000 | $120,573,000 |
| 3 | Transformers 2 | $24,200,000 | $339,208,000 |
| 4 | Public Enemies | $14,111,000 | $66,538,000 |
| 5 | The Proposal | $10,507,000 | $113,764,000 |
| 6 | The Hangover | $9,930,000 | $222,442,000 |
| 7 | I Love You, Beth Cooper | $5,000,000 | $5,000,000 |
| 8 | Up | $4,656,000 | $273,775,000 |
| 9 | My Sister’s Keeper | $4,180,000 | $35,801,000 |
| 10 | Taking of Pelham 1 2 3 | $1,600,000 | $61,194,000 |

After months of anticipation, Sacha Baron Cohen’s “Brüno” has finally arrived in theatres – looking for fame, fortune and, ideally, an audience who doesn’t mind lots of really gay sex. The hyper-sexual Austrian fashionista opened with a strong $14.2 million from 2,755 locations – “Hard” R-rating and all. Universal had predicted a $30 million weekend for “Brüno” but yesterday’s opening now puts the film’s prospects more in the $36 million range. Meanwhile, don’t bother looking for Fox’s new teen-romance “I Love You, Beth Cooper” in the top five. The film starring “Heroes” star Hayden Panettiere underwhelmed on opening day with only $2.3 million from 1,858 theatres – and from what I’ve heard they were lucky to get that. Check back tomorrow to see if “Brüno” can improve on its projections or if the combination of icky gay sex and Baron Cohen fatigue will set in early at the box office…
| Title | Friday | Total | |
| 1 | Brüno | $14,200,000 | $14,200,000 |
| 2 | Ice Age 3D | $8,400,000 | $100,500,000 |
| 3 | Transformers 2 | $7,600,000 | $322,600,000 |
| 4 | Public Enemies | $4,300,000 | $56,700,000 |
| 5 | The Proposal | $3,500,000 | $106,800,000 |

“I Love You, Beth Cooper” is so close to a worthwhile film. With just a bit more polish and imagination, it could easily be one of this year’s sleeper hits. Sadly, both its direction and script are lacking and while it does offer a fantastic lead performance from Paul Rust and a nice, comic tone that keeps the proceedings light, there’s a frustration from a film that could have been special with just a little more effort.
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