Mattel

Exhibitors Hall Floor Map for 2011 San Diego Comic-Con

by Matt Goldberg    Posted: July 6th, 2011 at 11:27 am

Have you ever wondered what it would be like to get crushed by tens of thousands of people?  Then you may want to walk (or attempt to walk) the Exhibitors’ Hall at Comic-Con.  Despite the seeming chaos of the hall, there is actually a method to the madness.  Major companies get the center (except for video game companies which get their own corner), artists are shunted as far off to the side as possible, and most of the sellers inhabit one-half of the hall.

But where the crush truly happens is at the insane lines circling the major companies as fans line up for swag and autographs.  The usual suspects are all here: DC Comics, Marvel, Warner Bros., Sony Pictures, 20th Century Fox, Mattel, LucasFilm, CBS/Showtime, Lionsgate, Hasbro, and Sideshow Collectibles.  I’m not sure why Square-Enix gets such a large booth considering everything they make nowadays is crap.  Hit the jump to check out the full map.  The 2011 San Diego Comic-Con runs from July 21 – 24th.

Legendary in Talks to Acquire HOT WHEELS Movie Rights from Mattel

by Phil Brown    Posted: June 16th, 2011 at 3:44 pm

If you’re going to make a blockbuster, why worry about silly little things like plot and characters when the real moneymaker is the merchandise? That’s the most important part of the whole filmmaking process, right? Okay, so that’s not exactly the way movie fans may like to look at tentpole productions, but it is sadly the type of thinking that’s gotten us three Transformers movies, a G.I. Joe picture, a possible Monopoly film (it certainly hasn’t hurt the massive influx of superhero projects either).

Very, very soon, it could be this type of thinking that will get us a Hot Wheels movie as well. That’s right, the little metal cars of your yourth could be coming to the big screen. Legendary Entertainment is currently in negotiations with Mattel to buy up the big screen rights to the toy cars for a blockbuster that would be released through Legendary’s base, Warner Bros. It’s hardly the first time someone has tried to produce a Hot Wheels movie, but considering that the company openly plans to capitalize on the success of Universal’s Fast Five and target the teen/immature adult market, it seems frighteningly close to becoming a reality. Hit the jump for more details.

GREEN LANTERN Early Bird Action Figure Details

by Dave Trumbore    Posted: January 1st, 2011 at 11:02 am

As one of the most anticipated films of 2011, the Green Lantern marketing machine is already up and running. Before the movie hits theaters this summer, you can have your very own mini-Hal Jordan, complete with display stand and wearable power ring. The Mattel collectible will be a limited edition run of 2814 numbered pieces (limit 1 per person) and is available exclusively at Toys R Us. You can pre-order it today for $24.99.

Hit the jump for ordering information and to see another member of the Green Lantern corps in action figure form.

Our Top Ten Comic Con 2010 Exclusives, Including KICK-ASS, PREDATOR, TRON, THUNDERCATS, More; Plus, Our Tips on How to Buy Them

by Germain Lussier    Posted: July 5th, 2010 at 12:42 pm

Unless you’re living under a rock, you’re aware that San Diego Comic Con is about two weeks away. The best part about this geek nirvana is no matter what your poison, comics, art, television, video games, movies, etc., there’s something for everyone. One of the specific niches that Comic Con is best known for is limited edition collectibles. Each year, seemingly every booth creates a batch of merchandise that will only ever be sold for those magical four days in San Diego.

The official Comic Con website recently put up the “full” list of exclusives (we say “full” because things will continue to be added to the list) and it’s pretty huge. So we went through and picked out the ten that we feel Collider readers might find most appealing, or could make for the best investment after July 22-25. Hit the jump for the list as well as tips on purchasing them.

Director Wolfgang Petersen and Mattel Developing Movie Based off the Toy ROCK ‘EM, SOCK ‘EM ROBOTS

by Matt Goldberg    Posted: June 24th, 2010 at 3:33 pm

Director Wolfgang Petersen (Poseidon) is teaming up with Mattel to make a movie based on the classic toy “Rock ‘Em, Sock ‘Em Robots”.  Much like Stretch Armstrong (which is also being adapted into a movie), Rock ‘Em, Sock ‘Em Robots is a toy that’s fun for about five minutes before you get bored.  It involves moving two sticks with buttons on them and each player trying to knock their opponent’s robot’s head off.  The winner is whoever decapitates the other robot first.  Pajiba also reports that screenwriter Kurt Wimmer (Law Abiding Citizen) is possibly attached to pen the screenplay.

If the idea of a movie based on this concept sounds familiar, it’s because Shawn Levy is making his own robot-boxing movie called Real Steel.  It stars Hugh Jackman as a fight promoter who reunites with his estranged son to take a robot to the championship round.   Hit the jump to see a commercial for Rock Em’, Sock ‘Em Robots.

Alfred Gough and Miles Miller to Write MONSTER HIGH Film Based off New Mattel Property

by Ramses Flores    Posted: June 15th, 2010 at 10:20 pm

Writers Alfred Gough and Miles Millar have been hired to write a Monster High film based off of the new Mattel line of books, webisodes, animation, and toys.  THR reports that the new Mattel property is set in a high school for monsters (hence the name) and “features the spawn of famous monsters including Dracula, Frankenstein and the Wolfman undergoing the trials and tribulations of high school.”

The writing duo, who are best known for being the minds behind Smallville, will be adapting the property into a monster-movie-musical which is being described as part Beetlejuice and part The Addams Family.  There is currently no director attached to Monster High, but music composer Marc Shaiman (Hairspray) will be producing the film and will also hopefully help contribute some songs to the film when the time comes.  Gough and Millar recent credits include writing the script for the upcoming sci-fi action-adventure film I Am Number 4, and they are also currently writing a reboot of Charlie’s Angels for ABC.

All Signs Point to Paramount Making Movie Based on Magic 8-Ball

by Matt Goldberg    Posted: April 28th, 2010 at 2:36 pm

Is Paramount making a movie based on Mattel’s Magic 8-Ball?  “All signs point to yes.”  Is it a movie that seems like a good idea? “Very doubtful.”  Deadline reports that the studio is using the ball-you-shake-for-answers (no, the other one) as the basis for a live-action adventure film.  Paramount has hired Jon Gunn and John Mann to write a script.  Presumably, they won’t have the movie end with someone cracking open the 8-Ball to discover blue liquid along with a metal 20-sided die, and then moving on with their day.  Gunn and Mann also wrote the upcoming DreamWorks Animation film, Alcatraz vs. The Evil Librarians because it’s fun when you just throw words together to make a title.

Paramount is also developing Mattel’s Max Steel.  Mattel’s Tim Kilpin and Barry Waldo are exec producers.

BARBIE Movie In Production Because Girls Deserve Brainless Toy-Based Features Too!

by Matt Goldberg    Posted: September 23rd, 2009 at 3:19 pm

Here’s the story: Mattel is making the popular doll “Barbie” into a movie.  She is a cultural icon, a billion-dollar brand, looks good despite being 50-years-old, has every material possession known to man, and the picture should create high profits from pre-teen girls around the globe.  The reason it hasn’t been made into a movie yet?

“The brand wasn’t ready for a movie,” Mattel Senior VP Richard Dickson said. “In the last 10 years, Barbie has evolved from a toy into an intellectual property.”  We’ll, if you say so.  I guess before ten years ago (when movies based on toys weren’t really dominating multiplexes) they just couldn’t crack the script on a “Barbie” movie.  I’ll tell you why I think they couldn’t make it and still can’t make it after the jump.

Warner Brothers Doesn’t Have the Power: Backs Out of MASTERS OF THE UNIVERSE

by Jackson Bishop    Posted: September 10th, 2009 at 7:46 am

By the power of Greskull, it looks like Mattel is looking to shop the film rights to the story of Prince Adam and his continual battle to protect Castle Greyskull from the evil forces of Skeletor. The Joel Silver produced reboot of the toy-based franchise has been set up at Warner since 2007. Well now it seems the companies have mutually agreed to let Warner’s rights lapse, after failing to find a common ground on the film’s direction. For those that have lives or good taste in movies and don’t know, the He-Man property has been adapted for live action once before by Cannon films in the 1987 “Masters of the Universe”. The prospect of a new film has been on the table for quite a while now, but this development seems like it might be a bigger obstacle than both Beastman and Triclopse comin’ at ya. For more, raise your magic sword and hit the jump.

AVATAR Movie Toys on Display at Comic-Con – Check Out the Images

by Hunter Daniels    Posted: July 22nd, 2009 at 9:35 pm

Those with ventured into the crowded, hot, and bizarre world of Comic-Con’s preview night were rewarded with a sneak-peak at what is likely the most talked and mysterious movie of the year if not the decade. That’s right, the shroud has finally been lifted and we have our first look at a whole slew of goodies from James Cameron’s AVATAR.

After the jump a little more on the movie, and a whole bunch of pictures.

Paramount and Mattel to Reanimate MAX STEEL as a Feature Film

by Nicole Pedersen    Posted: July 13th, 2009 at 4:13 am

Paramount and Mattel are teaming with producer Joe Roth to bring “Max Steel” back to life.  According to Variety Mattel is hoping to re-launch “Max Steel”, the 12-inch toy line from about 10 years back that never really caught on with American consumers, on American toy shelves.  And what is the first thing you need to reintroduce a forgotten toy line?  Well, a movie couldn’t hurt…

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