
When one line of robot toys being turned into a massively successful movie franchise isn’t enough, it’s good to have a contingency plan. Luckily for Hasbro, their Micronauts toy line will now undergo the film treatment through Paramount with J.J. Abrams producing. Penning the script for this endeavor will be Paul Wernick and Rhett Reese, the team behind Zombieland. The project was listed as a priority during Hasbro’s third-quarter earnings conference, so it’s no surprise that the high-profile writing team of Wernick and Reese got the job. Hit the jump for more on Micronauts.

What do you get when you cross Transformers, Play-Doh, Mr. Potato Head, G.I. Joe, My Little Pony, and the Easy-Bake Oven? Well, if you’re Hasbro, you get an Avengers-style movie. Hasbro has found crazy success with Transformers, moderate success with G.I. Joe, and likely will find varying degrees of success with forthcoming films based on Battleship, Micronauts, Risk, Stretch Armstrong, Ouija, Monopoly, Candy Land, and Clue. (For more on those projects, check out this video interview with Hasbro CEO Brian Goldner)
It turns out the ubiquitous toy company is developing Hasbro Factory, a cinematic grouping all your favorite Hasbro toys. Details are still scare, and there is no word yet on which specific toys will be called on to make an appearance, but Pajiba reports the project is “out to writers”. Note that in an interview with Steve, Stretch Armstrong writer Nicholas Stoller claimed that Stretch wouldn’t be part of some expansive Hasbro universe (“It’s going to be totally its own thing”). Never say never, I suppose.

I don’t know anything about “Micronauts” and I’ll have to carry that burden with me for the rest of my life. I turned away from my studies of toy lines from the 70s and now I’m stuck in a dead-end job writing about movies. The news that J.J. Abrams may produce a movie based on the tiny toys is a cruel reminder of my ignorance about 4-inch high action figures.
In an Wall Street Journal article today about the lucrative business of toy-based movies, there was a brief mention about Abrams being in talks to produce a film based on “Micronauts”, which Hasbro has just acquired. Oddly enough, “Micronauts”, unlike other properties, does not have its own narrative. They’re just tiny toys based on the sci-fi/action genre. Although the toy line ended in 1980, a Marvel Comics began a series about “Micronauts” in a 1979. There’s a whole article about the comic and its characters which you can read at Wikipedia. I merely glanced at it for I do not deserve to learn the secrets of the “Micronauts”. I gave up that dream a long time ago.
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