In 2001, filmmaker Robert Rodriguez launched the Spy Kids film franchise, a live-action, gadget-filled comedy adventure where kids became spies and families were the heroes. Now 10 years later, with new spies and cool new gadgets, the latest installment in the film franchise takes things to a whole new level with 4D Aromascope, making the moviegoing experience that much more interactive for audiences. This time around, the film focuses on former secret agent Marissa Cortez Wilson (Jessica Alba), the younger sister of Gregorio Cortez (Antonio Banderas), whose spy-hunting television reporter husband (Joel McHale) knows nothing about her past. When the maniacal Timekeeper (Jeremy Piven) threatens to take over the planet, Marissa is called back into action and her stepkids, Rebecca (Rowan Blanchard) and Cecil (Mason Cook), are forced to put their bickering aside and join together, as a family, to help their stepmom save the world.
At the press day for Spy Kids: All the Time in the World, filmmaker Robert Rodriguez talked about being able to relate to the notion of wanting to stop time to be with your family, how Jessica Alba being a new mom inspired both her character and the story itself, why he wanted to add a fourth dimension to the experience of seeing the film, and that he didn’t tell any of the actors about his idea for the Aromascope. He also talked about why he feels the need to direct the sequels to his films, and how they’re trying to finish the Sin City 2 script so that they can get the cast attached and start filming. Check out what he had to say after the jump: