I typically try and use the opening paragraph to talk about something not already covered in the Top 5 list itself. I’m making an exception this week because The LEGO Movie is good enough to warrant it. Writers/directors Phil Lord and Chris Miller have crafted an outstanding family comedy that’s sharp, funny, and as imaginative as the product it expertly seeks to promote. For all of the laughs it provides (of which there are many), I think its greatest achievement is how precisely it balances the weight of story and self-promotion. Make no mistake, its primary goals are to drive sales and promote the LEGO brand. Lord and Miller’s script is smart enough, though, to achieve these by genuinely capturing the spirit of creativity and inventiveness that makes LEGO so unique. I can only wish that all product placement strategies were this inspired and on point.
Moving on to the list portion of this week’s installment, today’s Top 5 will tackle more things pertaining to The LEGO Movie, the science of RoboCop, Paul Bettany‘s casting in The Avengers: Age of Ultron, Seth Rogen and Evan Goldberg bringing Preacher to AMC, and a recap of the movie spots that aired during the trouncing also known as the 2014 Super Bowl. Keep reading for a brief recap and link to each of the above.