As The Dark Knight Rises revved up their viral campaign earlier this week , it overshadowed other movies in the midst of their own marketing. The Dark Knight Rises’ “Operation Early Bird” granted early access to the prologue for people close to specified IMAX theaters and a new trailer is expected to drop on Monday. However, there are other properties that are vying for your attention and your dollars, such as Men in Black 3, The Girl with the Dragon Tattoo, The Darkest Hour and The Hunger Games. Hit the jump for an update on each of these unique campaigns.
After The Dark Knight launched its viral “Why So Serious?” campaign way back in 2007, the movie obviously went on to be a smash. How much of that was due in part to alternative marketing is up for debate, but with The Dark Knight Rises just around the corner, it’s no surprise that we might be seeing the beginning of another viral run-up. Recently, The Wrap (via Movie Viral) interviewed Jeff Robinov, the President of Warner Bros. Motion Pictures, who said that the “marketing strategy will definitely evolve” from the previous Batman installment.
Hot on the heels of that quote, Empire and Wired (via Movie Viral) received two separate “CIA documents” concerning a Dr. Leonid Pavel. While that name doesn’t yet ring a bell, readers over at ComingSoon connected Pavel’s mugshot to that of actor Alon Aboutboul, who has a role in The Dark Knight Rises. Nothing has been confirmed yet, but hit the jump to check the documents out just the same. [Update: A new document has been added along with a link to a countdown timer ; you can check them out after the jump.]
There was a time not too long ago when all a movie studio had to do to generate interest in a film was to slap a trailer together and buy a few TV commercial spots. With ticket prices climbing and a variety of in-home services able to provide entertainment on demand, studios must now look for creative ways to get your attention (and your dollars). Lucky for them, social media tools like Facebook and Twitter provide widespread (and free) access to consumers. “The Red Pill” is our weekly update on some of the more interesting ongoing viral ad campaigns. Updates this week include The Girl with the Dragon Tattoo, The Muppets, Super 8’s release on Blu-ray and examples from Tout, a video-posting version of Twitter. Hit the jump to check them out.