The ratings are in, and Super Bowl XLVI just barely edged out last year’s game to rank as the most watched program in television history. Nearly 111.3 million people tuned in to watch the Giants vs. Patriots match-up and, subsequently, a whole lotta advertising. Last night we brought you a compilation of all the movie-related spots that ran during the game (including an extended version of The Avengers ad, which is fantastic), and today we’d like to bring your attention to the actual commercials. While most of us are looking for the cleverest or most laugh-inducing spot when judging these super-sized budgeted ads, quite a few notable filmmakers were actually behind many of last night’s spots.
After the jump you’ll find a compilation of ads directed by Peter Berg, Todd Phillips, David Gordon Green, Craig Gillespie, Bobby Farrelly, Matthijs van Heijningen Jr., Lance Acord, Joe Pytka, Jake Scott, Fredrik Bond, Chris Smith, Miguel Arteta, Wayne McClammy, and Noam Murro.
I think a name like Wayne McClammy destines you to be either a comedy director or a character on Spongebob Squarepants. McClammy chose the former, helming the viral Jimmy Kimmel Live segments “I’m Fucking Matt Damon” and “I’m Fucking Ben Affleck,” a slew of Sarah Silverman Program episodes, and was in talks to make his feature debut with Desperados. Sadly, Universal never reached a deal with McClammy. 24 Frames reports that Betty Thomas (Alvin and the Chipmunks: The Squeakuel) is next in line for the job and sources suggest she will accept the offer.
Desperados is described as a “female Hangover” in which three women travel to Las Vegas “to set right a situation that had one of the women leaving a scathing message for a man she actually likes.” Isla Fisher is attached to star; the studio is currently looking to fill the other two lead roles. The script by Ellen Rapoport (The Jamie Kennedy Experiment) landed on the Black List of Hollywood’s best unproduced screenplays two years ago.
Thomas has a spotty resume of late, but I like her hire if only because it’s always unfortunate when you have to put a man in charge of a distinctly female comedy from a fresh female voice.
Wayne McClammy, the director of the hilarious Sarah Silverman and Jimmy Kimmel shorts “I’m Fucking Matt Damon” and “I’m Fucking Ben Affleck,” is in negotiations with Universal to direct their upcoming comedy Desperados. According to The Hollywood Reporter, Isla Fisher may star in the project, which is currently in development. Mark Gordon and Jason Blum will produce the film written by Ellen Rapaport which is described as a “female version of The Hangover.” The film is about a woman who sends her new boyfriend an angry email when he doesn’t contact her after they have sex, but it turns out he’s in a coma in a hospital in Mexico so she and her friends go to erase the email before he wakes up. Production is set to start by the end of the year.
Hit the jump to check out “I’m Fucking Matt Damon” and “I’m Fucking Ben Affleck”.