A Close Look at the Opening Titles of UP IN THE AIR and the Press Tour Experience

     January 7, 2010

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Among the many eye-catching aspects of Jason Reitman’s Up in the Air, the opening titles are a definite highlight, sucking you right into the story from the start. And now you can watch a featurette introducing Shadowplay, the company that made them come to life on screen.

Some of the interesting things (or at least I found them so) you’ll find in the featurette is that the company has done the opening titles for all three of Reitman’s major feature films, Thank You for Smoking, Juno, and now Up in the Air, and it’s great to hear the designer talk about the different challenges of all three. All that’s missing is any input from the great Sharon Jones and the Dap Kings, whose rendition of “This Land Is Your Land” just makes the titles really sing.

Reitman also put together Lost in the Air, where he took pictures from his lengthy press tour and compiled them into nice photo montage.  You can check out both featurettes after the jump.

Head over to Apple.com to see the Opening Titles featurette.  The Lost in the Air featurette below comes courtesy of /Film:

Lost In The Air: The Jason Reitman Press Tour Simulator from Jason Reitman on Vimeo.

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