ALCATRAZ New York City Viral Event Video Recap

     February 27, 2012

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Given that Fox’s Alcatraz is produced by J.J. Abrams’s Bad Robot production company, the show features a pretty hefty mythological bent alongside its “criminal of the week” procedural aspect. Bad Robot has gone all out on a viral campaign for the show, and we’ve already brought you our report from the viral scavenger hunt event at the actual Alcatraz prison in San Francisco. Today we’re bringing you yet another report on a viral event for the series, this time in the form of a video. Fans were sent to investigate a robbery at Skylight One Hanson, former home of the Williamsburgh Savings Bank in Brooklyn, New York. They followed clues, interrogated “witnesses”, and used tools given to them in order to solve the case.

One of the more crucial aspects of the viral event was the use of a Ford Mustang in their investigation. Participants had to use UV light inside the car to search for fingerprints that lead them to a cryptic Bluetooth message. Interestingly, Ford Motor Company seems to be integrating themselves pretty heavily into the viral campaign in order to advertise their new car. It’s definitely a different approach, and one that we’ll probably see more of in the future. Nevertheless, you can watch the video wrapping up the entire viral event after the jump. Alcatraz airs Mondays at 9/8c.

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