Though it’s unofficially The Avengers Day, Sony’s getting in on the superhero action with three new clips from The Amazing Spider-Man. The clips were unveiled through the film’s tie-in marketing campaign with select Kellogg’s and Keebler products. Consumers simply aim their smartphones at the Peter Parker on the back of the box, and the clip starts playing on their phone (ah, technology). One of the scenes is a clip we saw at Comic-Con last year that showed off some of the playfulness of Parker, while the other two highlight his newfound Spidey powers.
Hit the jump to watch the clips. The film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Martin Sheen and Sally Field. The Amazing Spider-Man opens in 3D on July 3rd.
Clips via CBM.
Here’s the official synopsis for The Amazing Spider-Man:
Like most teenagers his age, Peter is trying to figure out who he is and how he got to be the person he is today. In his journey to put the pieces of his past together he uncovers a secret his father held…a secret that will ultimately shape his destiny as Spider-Man. This is the first in a series of movies that tells a different side of the Peter Parker story. On July 3rd, 2012, the untold story begins.