Last night, Sony Pictures released a new trailer for The Amazing Spider-Man. We should no longer trust trailers to be just trailers. New policy: when it comes to blockbuster movies, watch the trailer in HD and then go through frame-by-frame for a hint of a viral campaign. That may sound crazy, but that’s what you had to do if you wanted to catch the beginning of the viral campaign for The Amazing Spider-Man.
Hit the jump for more. The Amazing Spider-Man opens in 3D on July 3rd.
For more Spider-Man coverage: the new trailer, over 25 new images, our recap from the footage shown at the Spider-Man preview event, and a gallery of all the images released thus far.
Near the end of the new trailer, you can make out the faint words “Mark of the Spider-Man”. If you go to the address “markofthespider-man.com“, you’ll hit a website with the Amazing Spider-Man spider-logo and six screens filled with static. There may be a way to proceed from there, but I’m no good at viral campaigns so I don’t know. Maybe there’s a way to go forward, or maybe we just have to keep an eye on this site until something happens. Either way, there’s a viral campaign going down for The Amazing Spider-Man so it may be time to start paying attention to your spider-sense.
Here’s the official synopsis for The Amazing Spider-Man:
The Amazing Spider-Man is the story of Peter Parker (Garfield), an outcast high schooler who was abandoned by his parents as a boy, leaving him to be raised by his Uncle Ben (Sheen) and Aunt May (Field). Like most teenagers, Peter is trying to figure out who he is and how he got to be the person he is today. Peter is also finding his way with his first high school crush, Gwen Stacy (Stone), and together, they struggle with love, commitment, and secrets. As Peter discovers a mysterious briefcase that belonged to his father, he begins a quest to understand his parents’ disappearance – leading him directly to Oscorp and the lab of Dr. Curt Connors (Ifans), his father’s former partner. As Spider-Man is set on a collision course with Connors’ alter-ego, The Lizard, Peter will make life-altering choices to use his powers and shape his destiny to become a hero.
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This film is like 3D. Unnecessary.
Pliskin, out.
Your comment is unnecessary. This actually doesn’t look half bad. If you don’t like it, fine, don’t go see it. Let those of us who want to watch it see it.
DP, out.
I don’t get the reason for viral campaigns anymore, surely the only people interested and who would take part are people who are certain to go see the movie anyway?
The studio’s have those people now, focus on marketing your films in a traditionally effective way to get the audience who dont know anything about your film.
Totally agree. They just exist to keep the fanboys busy before the movie comes out. Films like this and Dark Knight Rises don’t need viral marketing. Waste of money, if you ask me.
If you drag the static things into iTunes it say something about a podcast. But they don’t work. How odd.