AVATAR Breaks DVD and Blu-ray Records by Selling 6.7 Million Copies in First Four Days

Avatar sold 6.7 million DVD and Blu-rays in its first four days of release in North America. 2.7 million of those were on Blu-ray, shattering the record set by the former champ The Dark Knight, which took 18 months to sell 2.5 million Blu-rays. Avatar also bested The Dark Knight for opening day sales, selling 3.2 million DVD and Blu-rays over TDK’s 2.7 million overall. However, Variety notes that when The Dark Knight hit stores in 2008, and the adoption rate of Blu-ray players has increased dramatically in the last two years. While these sales should surprise no one due to Avatar’s $2.7 billion worldwide gross, it is impressive that so many have bought the film despite the lack of special features (which will be on a set released in November) and in 2D only (the 3D version will hit stores sometime next year).

Hit the jump for Variety’s quick facts about the DVD/Blu-ray’s dominance overseas.

It’s no surprise that a film which grossed such massive worldwide box office would sell like hotcakes in other countries (or whatever that country’s preferred pastry may be). Here’s some quick numbers from Variety:

* “Avatar” became the biggest pic to launch on DVD and Blu-ray in France with 400,000 discs selling on its first day there. It moved 557,000 discs in two days, besting previous record-holders, “Les Choristes” and “Bienvenue chez les Chtis.” Fox sold 136,000 Blu-ray discs for the movie in two days there, more than “Dark Knight” has sold in 15 months.

* In Germany, the film sold 450,000 discs on its first day, beating out the fifth “Harry Potter” pic, which had dominated the charts in the country.

* The pic became the biggest pre-order of all time for a studio overseas, with 136,000 copies ordered in Germany, 143,000 in Japan and 74,000 in France. Roughly 60% of those were for the Blu-ray.

* And in Mexico, the release was unfortunately hot on the black market, with 3,409 copies of the discs stolen at gunpoint from a delivery truck owned by Technicolor Home Entertainment Services of Mexico.

It will be interesting to see how Avatar continues to sell both domestically and internationally in the weeks ahead.

http://www.siliconebracelets.cn lily

Thanks for your article.
Ere Avaturd

Hmm, I wonder just how many of those that bought it dont know about the EXTENDED CUT thats coming out. Its lotr all over again i reckon.
James

Ahh what a waste of money. I feel sorry for the buyers.
- steve
  
  Thanks James. I need your pity because I bought something you don’t like. Good job.
http://fenfilms.blogspot.com/ Taylor F

Interesting… I really just don't understand the love affair with this movie.
- steve
  
  Then why waste time telling us? Give us a list of movies you enjoy and we’ll rip on them for you.
kickingass

I got my Blu-ray Avatar! It's soooo awesome! Here's comes another geek orgasm!

http://tinyurl.com/geek-orgasm
http://idraw.carbonmade.com Thiago

Why buy it now? It makes no sense! Just wait for the real version.
steve

“Why buy it now? It makes no sense!”
Well, I enjoyed the movie in the cinema and I decided i’d really like to see it and bought it on Blu Ray. Guess what? I liked it!
Why do people come in here to rip on something they don’t like, and tell us we’re idiots for buying something we like? Stop wasting everyone’s time, go be negative somewhere else.
steve

“Why buy it now? It makes no sense!”
Well, I enjoyed the movie in the cinema and I decided i’d really like to see it and bought it on Blu Ray. Guess what? I liked it!
Why do people come in here to rip on something they don’t like, and tell us we’re idiots for buying something we like? Stop wasting everyone’s time, go be negative somewhere else.
steve

Thanks James. I need your pity because I bought something you don’t like. Good job.
steve

Then why waste time telling us? Give us a list of movies you enjoy and we’ll rip on them for you.
Mike

Calm down steve. You aren’t even listening to people’s arguments. They’re not saying it’s a bad movie or bad Blu-Ray. They’re saying that the studio is choosing not to make it as good as they can by adding special features and a 3D option. Because of this, a fan of the movie would save more money by buying the 3D version that has everything next year.
- Kothoga
  
  Don’t waste your breath, I don’t think Steve understands that he just wasted ~$20 on a stripped version.
Mike

Calm down steve. You aren’t even listening to people’s arguments. They’re not saying it’s a bad movie or bad Blu-Ray. They’re saying that the studio is choosing not to make it as good as they can by adding special features and a 3D option. Because of this, a fan of the movie would save more money by buying the 3D version that has everything next year.
- Kothoga
  
  Don’t waste your breath, I don’t think Steve understands that he just wasted ~$20 on a stripped version.
Dan

It’s not like the fact that there are no special features in this version was kept secret from everybody.
Dan

It’s not like the fact that there are no special features in this version was kept secret from everybody.
daddy9

the people not buying are: 1. either cheap or poor as shit, 2. fanboy bitches who cant appreciate a good product for what it is, or 3. obsess over features that 99 percent of people do not watch as it is, or 4. consider the “real” movie the movie plus all the fluff (morons). So now i hope you all can understand why you are stupid.
IAN

the only argument that people have against this movie that it is “unoriginal”
NEWSFLASH: EVERYTHING HAS BEEN DONE BEFORE!
so stop ripping on a good movie for being good.
people just want a reason to not like a movie because it’s pro-environment, but they know they secretly enjoyed every second of it.
IAN

the only argument that people have against this movie that it is “unoriginal”
NEWSFLASH: EVERYTHING HAS BEEN DONE BEFORE!
so stop ripping on a good movie for being good.
people just want a reason to not like a movie because it’s pro-environment, but they know they secretly enjoyed every second of it.
Kevin

I'm not poor and my college degree on the wall kind of says I'm not stupid and I didn't buy this movie. Why? I didn't think it was all that good. Well, it was decent but not good enough (for me personally) for multiple viewings. To each their own though.
JCo

unlsess u got it at gunpoint!
KK

No not really, the movie is just boring as hell and you are morons for buying into all the hype. You must be very very easily impressed with CGI because every other aspect of the movie is offensively stupid. But please buy it, makes it much easier to identify people with no taste whatsoever.

Oh and fuck 3D.
cate

This movie sucks so bad. I wouldn't buy it if they paid me to. What's the big deal, a political hack that is not worth my time or money. Glad I didn't pay to watch the stupid thing!
Tim

You guys are all stupid. Oh it doesn’t have special features, wah wah wah. What bitches. I don’t know about you guys, but I buy blu rays for the movie itself and the incredible picture, not for the special features.
Tim

You guys are all stupid. Oh it doesn’t have special features, wah wah wah. What bitches. I don’t know about you guys, but I buy blu rays for the movie itself and the incredible picture, not for the special features.
Helen

Absolutely loved Avatar, loved the special effects, and make-up, wish I could be one of them, and it really had me sucked in.
IronManu77

For you it was not good, but you cannot disregard the millions who love it. And if you do not like this movie so much, do not comment on it here, go to other forums listing your favorite movies.
mikey

it does kinda make me laugh when people who hate a movie even give it a second look again, nevermind reading every article then bagging on the people that do saying they have no taste. i like loads of differant types of films, i can quite easily sit down and watch seven, or the green mile followed by shrek, then juno or american pie followed by avatar followed by the blind side. i have a top ten of “serious” films. but it doesnt make me a mugg when i dont watch said films everyday. how boring
mikey

it does kinda make me laugh when people who hate a movie even give it a second look again, nevermind reading every article then bagging on the people that do saying they have no taste. i like loads of differant types of films, i can quite easily sit down and watch seven, or the green mile followed by shrek, then juno or american pie followed by avatar followed by the blind side. i have a top ten of “serious” films. but it doesnt make me a mugg when i dont watch said films everyday. how boring
Guy Jones

I enjoyed “Avatar” in the theatre, but I thought that thematically and narratively, the film was simply not as compelling, original or memorable as Cameron's other works, including the first two “Terminator” films, “Aliens,” and “The Abyss.” The film lacked the character development and atmosphere of gritty desperation present in those four films. There's no denying the visual creativity of the movie, but the story is far too derivative of the Pocahontas tale, “Dances with Wolves,” and other “foreigner becomes enlightened by indigenous peoples” narratives to warrant me buying the movie for my home collection. Still, there's no denying the movie struck a chord with audiences worldwide. I just don't think it's even close to being one of Cameron's best works.
Viz731

what the fuck man…buddy really its all has to do with your personality..some people like graphics…some don't…so why not you make like a tree and shut the fuck up…because this movie was actually not bad…it was amazing…so go ahead and say what you want its still a good movie.
Viz731

what the fuck man…buddy really its all has to do with your personality..some people like graphics…some don't…so why not you make like a tree and shut the fuck up…because this movie was actually not bad…it was amazing…so go ahead and say what you want its still a good movie.
Pingback: 2010’s Most Pirated Movies; AVATAR Takes Top Prize

AVATAR Breaks DVD and Blu-ray Records by Selling 6.7 Million Copies in First Four Days

by Matt Goldberg Posted: April 25th, 2010 at 10:16 pm

Tags:

Related Links:

Comments:

Features