AVATAR Draws Huge Monday Numbers, Again

     December 29, 2009

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Pandora may be full of unobtainium, but James Cameron’s Avatar is obtaining plenty of cash at the box office.  The film brought in another $19.4 million on Monday, a figure that is even higher than the $16.3 million it made last Monday.  Numbers this high are normally reserved for a Friday or Saturday, but the Na’vi have pulled in $16+ million every day except Thursday when it bottomed at $11.1 million.  It’s domestic total has now reached $232 million, and after only 11 days, it’s grossed $642 million worldwide.  More on Monday after the jump.

According to Variety, total ticket sales were up 43% from the same Monday last year.  In dollar signs, that’s $60.7 million compared to $42 million a year ago.  Marley & Me topped the box office then with $7.5 million, followed by Bedtime Stories with $6.4 million.

It’s interesting to watch Avatar‘s effect on the box office.  Sherlock Holmes, It’s Complicated, and Alvin and the Chipmunks 2 are performing above expectations as well.  Are they rising because of Avatar, working separately, or helping the alien epic?  Perhaps just a good mix of watchable films and different genres is making this the best holiday season for studios.  I am leaning toward Cameron; I think Avatar rocks. Matt is less enthusiastic. What do you think?

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