While the world was content to watch Avatar in 3D, in Korea, they’ve taken it to the next level: 4D. Using moving seats, sprinkling water, laser lights, smells of explosives and wind, Korea’s leading multiplex chain, CJ-CGV, uses more than 30 effects during the movie and charges a much higher ticket price for the experience ($15.80 versus $6.90).
More after the jump:
The 4D experience started last year with Journey to the Center of the Earth in one theater, and now they’ve opened three more 4D theaters and they sell out.
“We (started to) prepared the ‘Avatar’ 4D ride last summer,” says Tom Oh, prexy of 20th Century Fox Korea.
With the success of 4D, Wonderworld Studio has partnered up with L.A.-based Animation Picture Co. to complete 10 4D films this year.
While you may, at first, scoff at the notion of 4D, I could see this format taking off in America. After all, back in the 50’s, movie theaters used to pump in the smell of popcorn to get theater patrons to buy it and that worked. Also, back in the late 50’s or early 60’s, I believe some theaters tried Smell-O-Vision, but it proved to be difficult and not cost effective.
Nowadays, with technology easier to implement, I could definitely see some aspects of 4D being used in movie theaters. The moving seats during an explosion wouldn’t be that hard to do, and also certain smells during key sequences. But, I’m definitely not on board with sprinkling water as some of us wear glasses.
If you’ve been to California Adventure (Disneyland in Los Angeles) they have an amazing ride called Soarin’ Over California which essentially uses Smell-O-Vision when you’re over certain locations. And you know what…it really works and it’s the best ride in the park.
I wouldn’t be surprised to see 4D in our future. What do you think about it? Is 4D a joke and not worth pursuing? Leave your thoughts in the comment section. I’m curious what you all think.