AVATAR Goes 4D in Korea!

by Steve 'Frosty' Weintraub    Posted:February 5th, 2010 at 12:22 pm


Avatar movie image slice.jpg

While the world was content to watch Avatar in 3D, in Korea, they’ve taken it to the next level: 4D.  Using moving seats, sprinkling water, laser lights, smells of explosives and wind, Korea’s leading multiplex chain, CJ-CGV, uses more than 30 effects during the movie and charges a much higher ticket price for the experience ($15.80 versus $6.90).

More after the jump:

The 4D experience started last year with Journey to the Center of the Earth in one theater, and now they’ve opened three more 4D theaters and they sell out.

avatar_movie_poster_final_01.jpg“We (started to) prepared the ‘Avatar’ 4D ride last summer,” says Tom Oh, prexy of 20th Century Fox Korea.

With the success of 4D, Wonderworld Studio has partnered up with L.A.-based Animation Picture Co. to complete 10 4D films this year.

While you may, at first, scoff at the notion of 4D, I could see this format taking off in America.  After all, back in the 50′s, movie theaters used to pump in the smell of popcorn to get theater patrons to buy it and that worked.  Also, back in the late 50′s or early 60′s, I believe some theaters tried Smell-O-Vision, but it proved to be difficult and not cost effective.

Nowadays, with technology easier to implement, I could definitely see some aspects of 4D being used in movie theaters.  The moving seats during an explosion wouldn’t be that hard to do, and also certain smells during key sequences.  But, I’m definitely not on board with sprinkling water as some of us wear glasses.

If you’ve been to California Adventure (Disneyland in Los Angeles) they have an amazing ride called Soarin’ Over California which essentially uses Smell-O-Vision when you’re over certain locations.  And you know what…it really works and it’s the best ride in the park.

I wouldn’t be surprised to see 4D in our future.  What do you think about it?  Is 4D a joke and not worth pursuing? Leave your thoughts in the comment section.  I’m curious what you all think.

(via Variety)

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14 Comments

User Comments (14 Responses)
  1. Nicofopolous @

    Honestly? I love the “4D” A Bug's Life at Disney. Done well, it could enhance some specific movies. But we'd probaby see a re-release of When Harry Met Sally in 4D if money could be made.

  2. ELVIS @

    I THINK THATS A GREAT IDEA ANYBODY WHO HAS BEEN ON ONE OF THOSE INTERACTIVE RIDES KNOWS AVATAR IS GREAT FOR THIS PLATFORM I WALKED OUT OF THE THEATER THINK THAT WOULD BE AWESOME

  3. Aaron Sullivan @

    “But, I’m definitely not on board with sprinkling water as some of us wear glasses.”
    Just had to point out that if you are watching Avatar in 4D… ALL of us are wearing glasses. :P

    I'd give it a go once or twice. :) And I say bring on the mist!

  4. Corin Prendiville @

    My first 3D experience had this touch to it about 6 years ago at Six Flags and I hated it. I found it distracting and obnoxious, not to mention potentially dangerous (as the skit contained flares of sparks that hit my leg and running water under my feet), as well as other things like gushes of air near my ears, etc.

    That experience kind of turned me off to 3D, I suppose it is good if people enjoy it then they deserve to continue but I for one will always opt out of that if possible.

  5. adel @

    please help me in this ..
    i saw avatar , meetballs and a cristmas carol all of them in 3-d in imax
    but no one of them go out the screen and come to my face like the other movies obout sharks and history !!!!
    is that in all the countries or only in our imax?

    oh i forget that i saw the anti bully in onother imax but its out the screen like real 3d and like u can catch it (not like avatar thats only u feel its have just a deep)

  6. thebearpaw @

    Korea is always a step ahead!

  7. TragicVillain @

    Where do you live that 3D movies only cost $6.90? Oh, and those kids reaching out in that picture are why I'm depressed about future generations.

  8. BILLY MAYS @

    HI BILLY MAYS HERE WITH 4D AVATAR I'M SO EXTREME I WRITE IN ALL CAPS WITH NO PUNCTUATION OH YEAH AWESOME CAPSLOCK IS JUST THE CRUISE CONTROL TO AWESOME

  9. 4d movies @

    That's just awesome. The technology is getting better day by day.

  10. Tony @

    I am an American living in Korea and 4D is an awesome experience. I saw Avatar on 4D and the experience was amazing. If this was implemented in the US, sales would definitely increase.

  11. Tony @

    I am an American living in Korea and 4D is an awesome experience. I saw Avatar on 4D and the experience was amazing. If this was implemented in the US, sales would definitely increase.

  12. Theatre_6d @

    How to purchase Avatar movie with 4D effects………. please help me…….

  13. Kiran @

    Hi,
    Can you please tell me did you get Nice 3D effects to this movie.


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