20th Century Fox and IMAX have finally announced how and when you’ll be able to get tickets for James Cameron’s “Avatar” preview day at participating IMAX theaters and it’s this Monday at noon PST on the official Avatar movie website. They’re doing it first-come, first-serve, which means it’s not going to easy. Also, since there are only 100 IMAX theaters doing the preview at 6 and 6:30pm, demand will far outstrip supply. More after the jump:
If you haven’t heard about this preview day, here’s what you need to know:
To help raise awareness for “Avatar” and how revolutionary it is, 20th Century Fox and IMAX are partnering up to offer selected audiences 16 minutes of the movie as a way to raise awareness and get people talking. While many saw most of the footage at Comic-Con, by doing this kind of preview all around the country, it’s a way to get mainstream audiences and local news outlets talking. Quite simply, it’s a brilliant marketing move.
The only negative I can see is not many people are going to get in. So unless you get really lucky next Monday when tickets get released, you’ll just be reading more stories of how amazing the footage is.
Obviously I’m going to try and get a ticket and if I get in, I’ll write about it. But if I don’t, hopefully someone else will. Finally, if you’re not able to get tickets or you don’t live near an IMAX theater, don’t worry, 20th Century Fox is finally releasing the first theatrical trailer for “Avatar” the same day. I’m sure it will be everywhere.