Marvel Studios President Kevin Feige Talks THE AVENGERS: AGE OF ULTRON and Possible Return of Loki

     July 24, 2013


At Comic-Con on Saturday, Marvel Studios threw the crowd a curve ball by revealing that the killer automaton Ultron would be the villain of the upcoming sequel, The Avengers: Age of Ultron.  As we previously reported, the movie will not have the same story with the recent Marvel Comics arc even though they share a title.  “We came up with a few titles, but every month a new comic book appeared, and that’s a great title,” Marvel Studios head Kevin Feige told Empire.  “Age Of Ultron is a great title. We had a few other ‘Of Ultrons’, but that was the best one. So we’re borrowing that title, but taking storylines from decades of Avengers storylines.” Ultron had been in the words for “seven or eight months,” but some ideas in the sequel will be from ideas Feige and writer-director Joss Whedon had been kicking around during filming on the first Avengers.

Hit the jump for what Feige had to say about fan-favorite character, Loki, appearing in future Marvel movies.

On Saturday in Hall H, it took an entire panel for X-Men: Days of Future Past to get the room’s first standing ovation of Comic-Con.  Tom Hiddleston dressed as and acting like Loki did it in less than ten minutes.  He’s one of the most popular characters in the Marvel Movie Universe, and while Whedon said last month that fans shouldn’t expect the villain in The Avengers 2, Feige possibly has a more open approach.  “We think Loki could be the ‘big bad’ for us, for a long time,” Feige told Empire, and the number of cosplaying Lokis at Comic-Con is a big hint to Marvel “to keep following their instincts…” Personally, I don’t think, “Keep utilizing wildly popular character to make more money,” is an “instinct” as much as it’s common sense.

Of course, Feige and Whedon’s statements don’t conflict.  Assuming Loki makes it out of Thor: The Dark World alive, he could appear in future Marvel movies other than The Avengers: Age of Ultron.  Failure may be in his nature, but he does have a knack for survival.


  • Nate

    Hiddleston as Loki is a revelation. I don’t care what anybody says, I’m still not tired of him.

    • Faptain America

      Agree. In other news, I’m sort of tired of RDJ as Iron Man.

      • Ashtalon

        I’m actually in agreement with this. I welcome an Iron Man recast after Avengers 2, if they make Iron Man 4. In fact, I think Avengers 2 would have been a great time to recast Iron Man. People will go see Avengers 2 regardless of RDJ, maybe even draw in some people curious to see who the new Tony Stark is. It would have been cheaper for Marvel to recast the part too.

      • Lex Walker

        There’s some truth to this, however for older audiences RDJ’s Iron Mans tend to be the films most of them enjoy most. This isn’t just Marvel propping up RDJ as the Avengers poster boy, it’s the fact that the wide array of demographics have responded to him so intensely. Even though audiences have had two films to get used to both Hemsworth and Evans, neither of them has the same pull as RDJ’s charm. They won’t be replacing him until after Avengers 3, although it’s entirely possible that having had about 3 years of a break between 2 & 3 that RDJ might finally want to retire or will find the rest has reinvigorated him for even more Iron Man.

      • Feadpool

        Agreed. He wore out his welcome in Iron Man 3.

  • Marc

    I know that I’m one of the few people who think that way but I think that Loki shouldn’t appear so often. He was in Thor 1 for logical reason of course, then in the first Avenger also for logical reason, now in Thor 2 and next in the second Avengers… Isn’t it too much? I’m not saying that I dislike Loki, I like the actor and how he play his role but there are plenty of villains in the Marvel Universe so why stick so much with Loki?

    • Bob

      Yea, Thor 2 should be the last we see of him in Phase 2 and imho it most likely will be the last time we see him for Phase 2. I’m pretty sure Whedon won’t shoehorn Loki into the script where he still has to deal with Ultron, Scarlet Witch, and Quicksilver. And supposedly a bigger role for Hawkeye,. So yea, doubt Loki appears in A:AOU, he just doesn’t even need to be in it.

    • Feadpool

      Yeah, honestly I like to see the Red Skull come back into the fold on the Marvel Universe.

  • LameCharacter

    “Keep utilizing wildly popular character to make more money.”

    That pretty much sums it up! They’re going to milk this wimp toast of a villain dry.

  • bidi

    i don’t need to see Loki for a little while. i like him. i like Tom Hiddleston. but i just feel like he isn’t frightening enough to warrant so much screen time. he has an interesting relationship with Thor, and that’s about it. Marvel needs to show me Loki can be much more terrifying and threatening than he has been. they talked about him killing all these people in the Avengers, but SHOW me. i wanna be afraid of him. if i’m not, then leave him out

    • JBug

      I couldn’t agree more. Loki is supposed to be much more threatening. The Marvel movies make him out to be a clown of a villain. He makes all these grandiose speeches (like something out of cartoon), but as the article points out, you always know he is going to fail. It never feels like Coyote will catch Roadrunner. Also, his plans are too simple. Loki (in comics) is known for the most complex schemes that account for everything. He’s always one step ahead. In the movies, not so much. A classic Loki twist would have been if during the Avengers, his real plan was to take control away from the big baddy (whether Thanos or the henchman). Instead, he was a tool.

      • Nerdgasm

        Joss whedon has stated that Avengers was the beginning of OUR Loki. He was used as a tool when he first wanted Midgard. He was used many times a couple times even by Dr. Doom. It was those things that made him develop later one. So I am sure we will see some of that in Thor 2. The footage was insane.


    Loki is easily one of the best things about the Marvel CBU. Hiddleston is great as Loki, but he’s also a reccuring villain, which is something rare in Superhero movies these days.

    In Batman Begins they killed off Al Ghul, and had Ledger not died I’m sure he would’ve returned in the third Dark Knight Installment. The villains in all three Iron Man films die in each respective film, The Abomination died in the Hulk movie, the Red Skull in the Captain America movie. Green Goblin, Doc Ock, Venom in the Spider Man see? They kill off their villains in each movie and so they never feel threatening because they never grow and harder to connect with then say, Magneto in the X-Men trilogy.

    • Lex Walker

      The Abomination didn’t die in the Hulk movie. Edit: Also, Red Skull isn’t necessarily dead either, probably just in Asgard or another “realm”.

  • Dylan D

    my guess loki is done for Phase 2, but maybe a tease at the end of avengers 2 with finally kronos, he will be back

  • Strong Enough

    Please give Loki a rest. I am tired of seeing him bitch and moan about glory and not being daddy’s favorite. get over it bitch

    • nom79

      So you have a complaint about a character that they made close to his source material. I mean that is Loki in the comics lol.

      • Strong Enough

        that isn’t the point. they are using him too much as it is. he is a fan favorite but it is getting ridculious

      • nom79

        Sorry about that Strong my response was irrelevant. I do understand your pain. At this point, these movie studios are keeping an eye on what’s popular and what will bring in the money. Since audiences and certain fans have fallen in love with Tom Hiddleston and his portrayal of Loki, they might try their best to keep that character around in some way, shape or form. Hollywood has the tendency to squeeze the sponge until their is not a drop of water left. Sucks but thats the truth.

      • Strong Enough

        yup and its bad because they know i’ll keep seeing it anyway! lol

  • sense11

    sick of LOKI

  • Jamesy

    I like Loki, he’s a very watchable character. But he hasn’t grown since Thor, he has all these grand speeches but it always amounts to nothing, he moans about daddys approval and I wish it was written differently so he had more to play with. I love how Tom Hiddleston plays him with what he’s given, but please make him more menacing and actually DO some harm. Make him so people fear him instead of just knowing that he will inevitably fail. Oh and p.s, possibly make it so he kills off Iron Man? I doubt Marvel would kill him off, but it would show what Loki really can do, and would make it more interesting within the Avengers and for the audience.

  • MEY

    Hiddleston is beautiful. Full stop.

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  • EGX500

    Tom Brevchoke and Turd Alonso have input on movies now? Color me shocked