Marvel Studios has been able to keep a pretty tight lid on its films over the past decade. There are obviously times when set photos will spoil a costume or potential character reveal, but by and large the biggest twists in films like Iron Man 3 and Captain America: The Winter Soldier were kept under wraps. Avengers: Infinity War, however, poses its own challenge. While folks were looking forward to other Marvel movies, it wasn’t exactly like people were hunting for spoilers. With Infinity War and its 2019 sequel Avengers 4, contracts with a lot of the MCU regulars are expiring, and everyone’s expecting at least one or two of our favorite Marvel characters to bite the dust.
So as directors Joe and Anthony Russo get ready to embark on the press tour for the film, and as we quickly approach its April 27th release date, Marvel is looking to see how they can keep the film’s secrets under wraps for as long as possible.
The Russo Brothers released a statement today addressing this issue, revealing that they’re about to begin the film’s press tour but they won’t be showing the entire movie until the Los Angeles premiere on April 23rd, mere days before release. This is highly unusual as most Marvel movies are screened in their entirety for press about a month before they hit theaters—even the previous two Avengers movies did this. But apparently the actual plot of Infinity War is a secret.
Here’s what the Russo Brothers had to say:
To the greatest fans in the world,
We’re about to embark on the Avengers: Infinity War press tour. We will be visiting fans all over the world screening only a limited amount of selected footage from the film in order to avoid spoiling the story for future viewers.
We will not screen the film in its entirety until the Los Angeles premiere shortly before the film’s global release. Everyone involved with the film has worked incredibly hard for the past two years maintaining the highest level of secrecy. Only a handful of people know the film’s true plot.
We’re asking that when you see Infinity War, in the coming months, that you maintain the same level of secrecy so that all fans can have an equal experience when they watch it for the first time. Don’t spoil it for others, the same way you wouldn’t want it spoiled for you.
Good luck and happy viewing.
The Russo Brothers
TL;DR don’t be a dick. Wouldn’t it be incredible if after the first screenings the entire plot of this movie didn’t show up on reddit? Or if those who catch midnight showings didn’t go on Twitter the next day to slyly talk spoilers while not outright spoiling the movie? If only.
Here’s hoping fans take this to heart, as it sounds like a lot of work has gone into keeping this movie a secret. And what could possibly happen to denote this much of a spoiler warning, and this level of secrecy? Hmm…
Good luck out there. We’re all rooting for you.