New Trailer for THE AVENGERS Sets iTunes Record with 13.7 Million Views in 24 Hours

     March 2, 2012


To the shock of no one, lots and lots of people watched the latest trailer for The Avengers over and over again. Marvel Studios announced today that the new trailer has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new iTunes record. It should be noted that the first trailer for The Avengers broke the previous iTunes record for views in a 24 hour period, which itself was eclipsed by the first trailer for The Dark Knight Rises. It’s probably safe to assume that this 13.7 million views record will be broken by the next trailer for The Dark Knight Rises, which itself will most likely be broken by yet another comic book property. This is the digital age and nerds are king.

Hit the jump to re-watch the trailer once more and to check out the full press release regarding the record breaking. For all your Avengers needs, be sure to check out 40 new high-resolution images from the film, the new poster, and this feature in which the cast talks about their characters. The Avengers opens in 3D on May 4th.

avengers-movie-poster-1Here’s the press release:

BURBANK, CALIF. (March 2, 2012) Marvel Studios announced today that its new trailer for this summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most viewed trailer on iTunes ( and the iTunes Trailers app for iPhone, iPad and iPod touch.

The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans an exciting look at “Marvel’s The Avengers”—an action adventure of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

In “Marvel’s The Avengers” the world’s greatest Super Heroes assemble when Iron Man (Robert Downey, Jr.), Captain America (Chris Evans), Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) join S.H.I.E.L.D.’s Nick Fury (Samuel L. Jackson) to protect the world from the dangerous and powerful villain, Loki (Tom Hiddleston).

An exciting event movie, packed with action and spectacular special effects,  “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with the screenplay by Joss Whedon.

“Marvel’s The Avengers” will be released on May 4, 2012.


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