New Trailer for THE AVENGERS Sets iTunes Record with 13.7 Million Views in 24 Hours

     March 2, 2012


To the shock of no one, lots and lots of people watched the latest trailer for The Avengers over and over again. Marvel Studios announced today that the new trailer has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new iTunes record. It should be noted that the first trailer for The Avengers broke the previous iTunes record for views in a 24 hour period, which itself was eclipsed by the first trailer for The Dark Knight Rises. It’s probably safe to assume that this 13.7 million views record will be broken by the next trailer for The Dark Knight Rises, which itself will most likely be broken by yet another comic book property. This is the digital age and nerds are king.

Hit the jump to re-watch the trailer once more and to check out the full press release regarding the record breaking. For all your Avengers needs, be sure to check out 40 new high-resolution images from the film, the new poster, and this feature in which the cast talks about their characters. The Avengers opens in 3D on May 4th.

avengers-movie-poster-1Here’s the press release:

BURBANK, CALIF. (March 2, 2012) Marvel Studios announced today that its new trailer for this summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most viewed trailer on iTunes ( and the iTunes Trailers app for iPhone, iPad and iPod touch.

The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans an exciting look at “Marvel’s The Avengers”—an action adventure of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

In “Marvel’s The Avengers” the world’s greatest Super Heroes assemble when Iron Man (Robert Downey, Jr.), Captain America (Chris Evans), Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) join S.H.I.E.L.D.’s Nick Fury (Samuel L. Jackson) to protect the world from the dangerous and powerful villain, Loki (Tom Hiddleston).

An exciting event movie, packed with action and spectacular special effects,  “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with the screenplay by Joss Whedon.

“Marvel’s The Avengers” will be released on May 4, 2012.


  • Masshuu il Malacandra

    Looks fun! However, still don’t understand what Black Widow, Hawkeye and Nick Fury bring to the table ability wise against aliens. Somebody HELP ME!

    • T. Van

      Fury, as director of SHIELD, is a given. Widow looks to be involved by both prior association and talent, with Hawkeye having a form of superhuman coordination. Of course, I suspect that those last two weren’t originally meant to be part of the team, but necessity called for them to replace some as-yet-unnamed pair of heroes.

  • BustaCapp

    They bring experience, leadership, cunning, and an overall ability to kick ass when someone underestimates them!

  • ozzie

    Anyone know who the aliens are? This movie doesn’t look that great but it may surprise me. I will wait and see. I used to read Avengers comics from like 1987-2002 and this looks nothing like the comic franchise. This looks more like Transformers 4.

    • cloxlider

      Please stop posting here, douchie.

  • dawko

    This movie looks so cheap…the battle occurs on one street…some stupid dialogues and horrible visual effects…moreover villains that weve already seen in other movies….thx marvel but this is not going to be a blockbuster…

  • Teinen

    Wont be a blockbuster? I’m sure none of those 13.7 million people want to see the movie anymore. All you people who think this movie even has a remote chance at failing at the box office are just not paying attention very well.