Not all great movies find their audience. Sometimes they suffer from a poor release date, sometimes it’s just bad timing, but sometimes it’s all to do with the film’s marketing campaign. A bad trailer can turn off an entire potential audience, and while this isn’t an insurmountable problem, it’s certainly a hurdle.
Recently we ran down a list great trailers for movies that ultimately turned out to be bad, so now it’s time to look at the inverse: bad trailers for good movies. There are a number of different ways a trailer can be “bad”—it can be wildly misleading, it can give away the entire plot, or it can just be unexciting on a base level. So, without further ado, let’s take a look at some of the most glaring examples.