As we whippersnappers start watching movies on our TVs and phones, a desperate Hollywood has turned their attentions to their steadiest and most solid base of theatergoers: the AARP crowd. In that vein, Fox Searchlight is looking to make a sequel to this year’s surprise hit The Best Exotic Marigold Hotel, based on a novel, that starred a host of, well, gray-haired actors: Judi Dench (Casino Royale), Bill Nighy (Love Actually), Maggie Smith (Downton Abbey) and Tom Wilkinson (Batman Begins), and others, including one young gun in Dev Patel (Slumdog Millionaire).
Ol Parker (who wrote the screenplay for the first film) will send in a treatment to the eager studio soon, the eagerness stemming from the original film having grossed thirteen times its nearly $10 million budget. The eagerness also rests with the actors, as the principal cast is apparently keen on returning. For more on the “gray is green” trend, hit the jump.
Vulture has rounded up a long list of films currently in production that are also starring an aging set of actors, from Robert De Niro to Michael Gambon, Michael Douglas, Al Pacino and Bette Midler (fewer ladies than men of course, but what else is new?) showing a clear trend that more movies are going to start catering to an older crowd.
According to Patrick Corcoran, director of Media and Research for the Motion Picture Association of America, “the fastest growing section of the population is over 50,” meaning those Baby Boomers are still controlling culture and policy it seems, even well into their 60s which they’ve more or less been doing since the ’60s (we ain’t got nothin’ on them).
While teenagers are still the biggest percentage of frequent moviegoers, they don’t outnumber the the over 50 set by much, and studios are finally starting to take notice. What’s next, comedies aimed at women that aren’t about marriage? Let’s not get too crazy.