Yesterday, I listed my Top 10 posters for 2013. To the casual moviegoer, posters are something passed by in a theater lobby. They’re in between Auditorium 1 and Auditorium 2. Trailers, on the other hand, are part of the moviegoing experience. If you’re at the movie by showtime, you’ve got about 20 minutes of trailers ahead of you. They’ve become so prevalent, that studios have turned the release of a new trailer into an event. We now have trailers for trailers, which irks me to no end. Nevertheless, there’s still something to be said for a well-made trailer. Like posters, studios make plenty of trailers we’ll never see for one reason or another. Furthermore, these trailers have to abide by parameters such as available footage, studio wishes, licensing music, etc. But if it’s done right, a trailer can turn the tide of public opinion and create anticipation for a movie like nothing else.
Hit the jump for my Top 10 trailers of 2013.
A couple notes before we begin: First, the eligibility for this list is different than the posters. To be on the list, the trailer had to come out in 2013; it doesn’t matter if the movie hasn’t been released yet. Second, and more importantly, seeing a finished film almost always changes the perception of the trailer. A trailer is all about the unknown. It leads you to an idea of a picture, and lets your hopes fill in the rest, so I agree it’s slightly unfair that this list has trailers for unreleased movies. However, it would have taken weeks to watch trailers for every 2013 release. Instead, I crawled through our 724 trailer articles from the past 365 days, and culled it down to these ten choices plus one honorable mention.
Honorable Mention: Foxcatcher
The trailer for Foxcatcher didn’t make the Top 10 because you can’t see it anymore. It was leaked and then pulled down once Sony decided to bump to picture to 2014. But if you saw the trailer during the few hours it was online, the drama is probably one of your most-anticipated films of next year. The picture looks dark, disturbing, and Steve Carell’s performance could be jaw-dropping.
I’m actually a little surprised when people tell me this trailer left them lukewarm on the upcoming sequel. It has got a nice blend of drama and action, and makes terrific use of John Murphy’s “Sunshine” and Hans Zimmer’s “Journey to the Line”. The trailer also makes the film look bigger than any of the X-Men movies thus far, and we haven’t even seen the Sentinels in action yet.
Oscar Isaac and Marcus Mumford’s rendition of “Fare Thee Well” is one of my favorite songs of 2013. I sing it constantly, and I first heard it in this trailer where it was used brilliantly.
8.) Fast & Furious 6
Up until this trailer for Fast & Furious 6, I was fairly indifferent to the franchise. Then I saw a plane ejaculate a car in a fiery explosion, and realized that there was some delightful insanity on the way.
After seeing this trailer, I would be in no way surprised if Ralph Fiennes gives one of the funniest performances of 2014. Also, it looks like Wes Anderson hasn’t lost a step since Moonrise Kingdom.
Using new hit music is common practice when cutting trailers for upcoming films, but no trailer this year did it better than taking Kanye West’s “Black Skinhead” and applying it to the chaotic, insane tone of the picture. This trailer also gave us Leonardo DiCaprio popping-and-locking and then drops the music to let Matthew McConaughey do his crazy, hilarious chant.
Part of my appreciation for this trailer comes from being in the room when it played at Comic-Con. Everyone was so damn sure that the villain would be Thanos, and then everything changed. Also, of all the trailers on this list, this is the only one that doesn’t have a single second of footage from the movie. It was the biggest and best announcement trailer of the year.