Weekend Box Office: FIFTY SHADES Suffers Massive Drop, Still Dominates Newcomers with $23.2 Million

     February 22, 2015

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It was a good news/bad news kind of weekend for Fifty Shades of Grey. The R-rated drama managed to maintain its dominant stance on top of the box office charts with $23.2 million, easily holding off the weekend’s newcomers, but it suffered a tremendous drop from last weekend’s $85.1 million opening. That’s down a hefty 73% and doesn’t exactly spell success in terms of long legs at the domestic box office, but when counting in its gigantic $280.5 million international total, the film has now grossed over $400 million worldwide.

Elsewhere, the spectacular Kingsman: The Secret Service remained in second place overall, falling 52% to a $17.5 million take, bringing its domestic total to a respectable $67.1 million. That’s solid, especially for an R-rated actioner. Say what you will about Fifty Shades’ box office success, but it’s kind of neat to see two R-rated movies taking the top spots for two weekends in a row. It’s further proof that, despite Hollywood’s tendency towards four-quadrant tentpoles, adults are still turning out for adult-centric films.

kingsman-the-secret-service-taron-egertonThat being said, The SpongeBob Movie: Sponge Out of Water still took the third place spot with $15.5 million, while the Disney’s sports drama McFarland, USA narrowly took the fourth slot with $11.3 million, edging out the well-received comedy The DUFF, which exceeded expectations with $11 million.

It was bad news only for the comedy sequel Hot Tub Time Machine 2, which managed a mere $5.8 million for the weekend after suffering brutal reviews. Audiences didn’t seem to take to the film any better, as it received a C- Cinemascore. The silver lining is that it only cost $14 million to make, but still, that’s a mighty low opening weekend performance.

In specialty box office, Argentina’s Best Foreign Language Oscar nominee Wild Tales picked up a swell $85,131 from four theaters in New York and Los Angeles, riding a wave of buzz for the anthology dark comedy.

Check out the full Top 10 below.

Title Weekend Total
1. Fifty Shades of Grey $23,246,000 $130,148,000
2. Kingsman: The Secret Service $17,525,000 $67,106,000
3. The SpongeBob Movie: Sponge Out of Water $15,500,000 $125,172,000
4. McFarland, USA $11,315,000 $11,315,000
5. The DUFF $11,025,000 $11,025,000
6 American Sniper $9,650,000 $319,607,000
7 Hot Tub Time Machine 2 $5,800,000 $5,800,000
8. Jupiter Ascending $3,660,000 $39,517,000
9. The Imitation Game $2,565,000 $83,921,000
10. Paddington $2,289,000 $67,661,000

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