Fantastic First TV Spot for BRAVE

     February 27, 2012

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The first couple of trailers for Pixar’s Brave weren’t terrible, but they left something to be desired. The tone seemed a bit scattershot and the reliance on jokes and action over story and character felt uncharacteristic of a Pixar trailer. It made sense that Disney would be targeting young boys with the first trailers who otherwise might blow off “that fairy tale cartoon with a girl,” and I felt confident that the first peeks weren’t telling the whole story. A few days ago Disney released a full clip that I really enjoyed, and last night during the Oscars they debuted the film’s first TV spot. Both the clip and the TV spot are fantastic, and they hint at the kind of movie I was expecting when I first read the logline for Brave: “a young princess in the Scottish Highlands defies an age-old custom, inadvertently unleashing chaos and fury in the kingdom.” I really, really love the tone and the atmosphere of this TV spot and I can’t wait to see the full film this summer.

Hit the jump to watch the spot. The film features the voices of Kelly Macdonald, Emma Thompson, Kevin McKidd, Craig Ferguson, Robbie Coltrane, and Julie Walters. Brave opens in 3D on June 22nd.

Here’s the official synopsis for Brave:

Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts.

Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Witch (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.

Directed by Mark Andrews and Brenda Chapman, and produced by Katherine Sarafian, “Brave” is a grand adventure full of heart, memorable characters and the signature Pixar humor enjoyed by audiences of all ages. The film takes aim at theaters on June 22, 2012, and will be presented in Disney Digital 3D™ in select theaters.

A grand adventure full of heart, memorable characters and signature Pixar humor, “Brave” uncovers a new tale in the mysterious Highlands of Scotland where the impetuous Merida (voice of Kelly Macdonald) defies an age-old custom and inadvertently unleashes chaos, forcing her to discover the meaning of true bravery before it’s too late.”

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