With exactly one month to go before the film’s release, the marketing campaign for Disney-Pixar’s Brave is ramping up. Two new TV spots have been unveiled, and they show off a few looks at some new footage. Both spots play up the comedy aspect of the film, with the 60-second spot throwing in a bit more action to attract male viewers. My ticket is already automatically sold for any Pixar movie that doesn’t have “Cars” in the title, but I wonder how many undecideds will be won over by these goofy spots. They appeal more to kids than grown-ups, but the brief dramatic aspects we’ve seen in the theatrical trailers look truly promising. I hope a great deal of the heart that we’ve come to expect from Pixar is included in the finished film.
Additionally, Pixar has also released a tie-in video done in the style of those ads for compilation CDs that play late at night on TV. This one touts the release of “Freedom Broch!” which includes all your favorite rockin’ bagpipe hits. Watch the TV spots and “Freedom Broch!” video after the jump.
Here’s the official synopsis for Brave:
Since ancient times, stories of epic battles and mystical legends have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fiercest of beasts. Merida is a skilled archer and impetuous daughter of King Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). Determined to carve her own path in life, Merida defies an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffin (voice of Kevin McKidd), surly Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Merida’s actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Wise Woman (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before it’s too late.