DreamWorks Animation CEO Jeffrey Katzeneberg Offered $75 Million for Three More Episodes of BREAKING BAD

     October 9, 2013


Most reactions to the Breaking Bad finale were positive, and felt that creator Vince Gilligan ended his amazing series on a wonderful grace note.  The show had millions of fans, but it turned out none of them loved the show as much as DreamWorks CEO Jeffrey Katzenberg.  According to Variety, Katzenberg “told an audience of TV execs at the Mipcom mart in Cannes that six weeks ago he offered to commission three extra episodes — totaling 180 minutes — of “Breaking Bad.” He offered to pay $25 million per episode, and the episodes would pick up were the series ended.

Hit the jump for more.

breaking-bad-fifty-one-bryan-cranstonKatzenberg wasn’t willing to offer such a gigantic sum just because he was a fan.  It was also a business decision.  He pointed out that the creators would make more money for these three episodes than they would have for the entire series.  Already, this seems like an odd comment since Sony Pictures owns the show, and they were apparently willing to sacrifice such an enormous sum simply because they had so much respect for Gilligan’s vision?  That’s a nice sentiment, but part of me believes that if this offer were truly legit, Sony would have been willing to continue the series with sock puppets if it meant $75 million.

The business model for these “three episodes” was really more of six-minute segments spread out over 30 days, and each segment would could 50 – 99 cents.  “I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done,’ ” Katzenberg explained.  There are definitely people who would pay for that.

Variety reports this offer was made before Katzeneberg knew where the storyline was headed, but again, I don’t see how that would make a difference.  Crappy sequels have been done for far less.


Around The Web
  • Osiris

    Hiding the final three episodes until you pay for them individually seems like a good idea? People sued just because iTunes made the last 15 episodes a new season. We’d pay for it, but it would be the most hucksterish move in television history.

  • Chachi

    I absolutely would have paid for these episodes. Willingly, and without complaint. I loved this show.

    • Action Movie Fanatix

      Would you really have paid $15-$30 for essentially three hours? That is what he was proposing. 6 minute segments at $0.50-$0.99 a piece. That is a lot of money for six minute clips. I love the show but that would have pissed me off royally.

  • axalon

    What exactly would the story be though?

  • rundmc1981

    This is taking video-on-demand to a whole new level. Just be content with Netflix like everyone else.

  • jack

    You guys need to pay someone to edit your stories before you post.

  • Rick

    That’s crazy. A $25 million budget per episode? They got $3 million per episode from AMC, just imagine what they could to with over 8x that.


      Please elaborate; I can’t think what they could’ve done, or that money was something they needed to make/end it better.

  • http://thenonessentials.blogspot.com/ Sean Chandler

    What a bizarre story. It sounds like a guy willing to shell out an enormous amount of money for a terrible idea.

  • Tom

    Well, at least it’s worth it.

  • kilar

    You can tell Katzenberg is a movie producer only interested in sequels and cash, while Gilligan has a lot more integrity to do the show how he wanted to and how it should be done. So glad this didn’t happen. Shows the gulf of disrespect movie makers have for their audiences compared to TV.

  • Roy Batty

    soundz like Katz couldn’t take his mouth of the BrBa crack pipe

  • bombinUSA

    lol typical jewish type behavior. bwhahahhaah

  • GrimReaper07

    This is an awful, awful idea. Breaking Bad had an amazing ending. Stretching it out further can only harm the series.

  • Seanpb

    Pretty brilliant plan, to be honest.
    It was one of the most talked about media events in recent history. Imagine a large number of that world wide audience paying $30+ to see how it ends?
    The fans mightn’t have appreciated it, but they’d have certainly paid for it.
    Katzenberg was certainly thinking as a studio head, and love it or loath it this proposal is why he’s been in the game as long as he has.

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  • Muck You

    Who said Walt is dead?