All eyes were on Daniel Radcliffe wondering what kind of project he would choose for his first post-Harry Potter role as the franchise came to an end. It was a bit of a surprise for some, then, when Radcliffe signed onto the Gothic horror pic The Woman in Black. The story centers on a young lawyer who encounters a seemingly haunted town marred by countless accidents and suicides. Steve recently got the chance to speak with producer Brian Oliver (President of Cross Creek Pictures) about his upcoming political drama The Ides of March, and Oliver talked a bit about the horror film as well as a couple of upcoming Eli Roth projects. He spoke about how they settled on Daniel Radcliffe as the star of Woman in Black, almost making the film in 3D, and revealed that he’s readying two films for Eli Roth: The Aftershock and Clown. Hit the jump to see what he had to say.Oliver revealed that the plan with The Woman in Black was to get a movie star and model the film after successful genre horror pics The Sixth Sense and The Others:

“We got involved with The Woman in Black early on during the development stage when they were just talking to [director] James [Watkins] and there was no cast.  We all talked about who we felt would be a good person to play that role and we all decided that if you get a movie star to be in a genre horror movie it’s a nice fit. It brings something and then you can market the movie with a movie star, but also the horror movies market themselves.  So we kind of tried to pattern what they did with The Others and Nicole Kidman and what they did with The Sixth Sense and Bruce Willis.  We felt that having a legitimate movie star in a genre piece is a nice piece of business.  I actually owe a lot of credit to Simon Oakes, who was very instrumental in getting Daniel Radcliffe attached.  I think that Daniel really liked James and they really had a good meeting.  So I think that it was a blessing.  It is pretty great to have Daniel Radcliffe after the last Harry Potter film in a genre movie.”

The producer also said that they almost made The Woman in Black in 3D, but ultimately decided against it. Oliver also revealed that they’re developing two projects with Eli Roth:

“After Ron Howard’s Rush, we have two Eli Roth projects that we are doing.  One is called The Aftershock, which is kind of this disaster horror movie that deals with an earthquake in Chile.  We want to do that in the first quarter of next year.  We then have Clown with Eli Roth, which we want to do immediately after that.  That’s a haunted clown genre picture that Eli is producing.”

Oliver said that Roth isn’t directing either picture, but he’s writing and possibly starring in Clown. As for Roth’s next directorial feature, Oliver said that he’s “just working on the script and then I think early next year he will be directing it.” So it sounds like we may see three Eli Roth projects in 2012. To see what Oliver said about Ron Howard's racing dram Rush, click here, and for his comments on the Whitey Bulger project Black Mass click here.