Last night at the stroke of midnight, as the calendar turned from 2014 to 2015, Disney took advantage of the opportunity to promote its upcoming live-action fairy tale adaptation by way of a new Cinderella trailer. Directed by Kenneth Branagh, the film stars Lily James (Downton Abbey) as the titular soon-to-be-princess and essentially steers pretty close to the story we know. What appears to set Branagh’s take apart is the massive canvas and lavish production design, which is on full display in this new trailer. The colors are absolutely gorgeous, and while Disney’s 2014 fairy tale redo Maleficent was a CGI-fest, there appears to be a focus on using practical environments here in Cinderella, which is reassuring.
Check out the new Cinderella trailer after the jump. The film also stars Cate Blanchett, Richard Madden, Helena Bonham Carter, Hayley Atwell, Stellan Skarsgard, Holiday Grainger, Nonso Anozie and Sophie McShera. Cinderella opens in 2D and 3D on March 13th.
Here’s the official synopsis for Cinderella:
The story of “Cinderella” follows the fortunes of young Ella whose merchant father remarries following the tragic death of her mother. Keen to support her loving father, Ella welcomes her new stepmother Lady Tremaine and her daughters Anastasia and Drisella into the family home. But, when Ella’s father suddenly and unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who abuse her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an employee at the Palace, Ella finally feels she has met a kindred soul. It appears as if her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming “Kit.” Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand as a kindly beggar woman steps forward and, armed with a pumpkin and a few mice, changes Cinderella’s life forever.