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by Brendan Bettinger Posted:July 29th, 2010 at 7:38 pm
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Given the countless dollars that studios spend at Comic-Con, not to mention the endless webspace we devoted over the weekend, you’d expect a major promotional boost for all the properties involved, right? Maybe not.
Heat Vision has posted some data that attempted to measure the online activity both prior to and following an appearance at Comic-Con. According to the research, the Sucker Punch panel caused an internet explosion (+2,884%!), while Scott Pilgrim vs. the World also benefited (+20.1%). On the other hand, the online presence of films like TRON: Legacy (-12.2%), Captain America: The First Avenger (-12.9%), and Green Lantern (-20.6%) seemed to lessen. The full table is worth a look after the jump.
It’s definitely not a perfect study. The sample appears to be drawn from “iPhone Searches,” which certainly isn’t a perfect representation of online activity. And with the timing of the study, the films may have gotten a boost early as geeks researched before the Con July 19-20, peaked over the weekend, then died down when the relevant audience was exhausted on July 26-27.
The relative position of each of the films is interesting though. I absolutely believe that Sucker Punch essentially won Comic-Con, even if I don’t really believe that Green Lantern would have been better off staying at home.
(Update: As commenter Corin pointed out, the trailer for Sucker Punch was released on July 26th. So take these numbers with an even larger grain of salt.)
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I'm pretty sure Sucker Punch is entirely due to the trailer being released. =[
Pure % increases like that are meanless. To really show the buzz factor you would need an idea of what the starting point (basis) was. Did something explode from almost nothing to thousands causing an increase like almost 2900%. Scott Pilgrim was already getting a lot of buzz so a 20% increase could have been much greater in pure numbers than the 2900% in mean numbers.
That was on the 26th. You're totally right.
Guarantee that Thor number is through the ROOF with the leaked footage out now. Probably the STUPIDEST poll ever. Nobody wants to read a description of what other people saw. Plus Scott Pilgrim is going to BOMB. Look at how well Kick Ass screened last year, and look at the box office numbers. Tending to the fanboys doesnt mean jack diddly squat.