The massive marketing blitz for The Avengers is nearly over (I can see the light!), as the film is set to open in just a few short weeks. However, it looks like the next leg of the marketing campaign for another highly anticipated 2012 release is gearing up to begin. Word has it that the third trailer for The Dark Knight Rises will be attached to prints of The Avengers when it opens on May 4th. This is good/bad news for Batfans, as it means Warner Bros. will be ramping up the Dark Knight Rises media blitz over the next couple of months leading up to the release of Christopher Nolan’s closing chapter in his Batman trilogy. Hit the jump for more.
News of the trailer attachment comes per the WB Exhibitor site (via Nolan Fans), so it seems pretty official. This isn’t the first time a DC Comics trailer has played in front of a Marvel movie, as the third trailer for The Dark Knight played in front of Iron Man in 2008.
While I’m excited to get a new look at one of my most anticipated films of the year, I sincerely hope Warner Bros. holds back enough material so that we haven’t seen 1/3 of the movie by the time it hits theaters. Though some of the Avengers stuff has been great, we’ve been inundated with countless clips, images, and featurettes over the past few months. Nevertheless, I’m sure everyone will be happy to whet their Dark Knight Rises and Avengers appetites in one fell swoop come May 4th. For a refresher, we’ve embedded the previous two Dark Knight Rises trailers below. The Dark Knight Rises opens on July 20th.