Watch 4 New Gap Commercials Directed by David Fincher

by     Posted 115 days ago

david-fincher-gap-commercials-video

Though 2011 isn’t too terribly long ago, the wait for a new David Fincher film has been tough.  He finally has a new feature on the horizon with October’s Gone Girl, but in the midst of finalizing the Ben Affleck-fronted drama, it appears that Fincher found time to helm a new campaign of Gap commercials.  Fincher got his start in short-form filmmaking with music videos and commercials, and while he recently helmed the Justin Timberlake music video for “Suit & Tie”, he’s now taken his talents to the world of advertising with a series of pretty swell Gap ads.  Fincher’s signature aesthetic is present with a striking black-and-white atmosphere, but the overall tone of the campaign is fun and spunky, which is somewhat refreshing given the bleakness of Fincher’s last film.  They’re definitely worth your time and will likely be in heavy rotation as the fall fashion season begins.

Hit the jump to watch the new David Fincher Gap commercials. 

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David Fincher Gap Commercials Video




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  • Tyler Harrell

    I wonder how many takes they had to do…

    • CJ

      I was wondering that while watching the second one, with the guy running up the stairs.

      Did he have to do that 45 times?

    • Lance Mitaro

      Considering Fincher is a fanatical perfectionist, I’m guessing over 50.

  • World’s Finest Comments

    Fincher sure does love his black and white art deco… and so do we!

    • CJ

      I think if you look at the commercials and videos he has done, not to mention the muted palettes of his films, it’s pretty clear Fincher REALLY wants to make a black and white movie.

      That’s not likely to happen anytime soon, especially considering how expensive his movies usually are.

  • Mixed race rich kid NYC

    Pepsi Now gap commercials
    This site sold out
    Collider in dire need of money?

    • World’s Finest Comments

      God I wish Disquis would make the dislike vote matter again for people like this.

    • the king of comedy

      I think it`s pretty clear that people who come to collider are more interested in this for Fincher than for GAP.

  • CJ

    That Calvin Klein ad Fincher did with Rooney Mara was stunning. Made me sad that we’ll probably not get another Lisbeth Salander film out of the two of them.

  • NORCALJR

    Beautifully made, well done. ( Also it’s in Black and white specifically to highlight the black denim line GAP is focusing on this fall, which is mostly the focus point in the “Fall Kiss” Ad)

  • winston16s

    I refuse to watch these, simply because commercials are the forefront of Hell. All I can say is I hope they paid him A LOT.

    • LIKE IT IS!!!

      You know he started out a a commercial/music video director right? You wouldn’t know about “him” if it wasn’t for these vile satanic eyesores for your poor little eyes-ies.

      • winston16s

        Oh, I didn’t realize he came from commercials… It’s not like they mentioned that in this article! You know who else came from commercials/video? This guy named Michael Bay… Either way, it doesn’t matter, for a guy as “artistic” (and awesome) as Fincher, money would have to factor in.

        It’s cool if you are one of those losers who watches a Super Bowl game for the commercials though. They do need an audience with low IQ’s to watch them and talk about them. Maybe you can even Tweet about the commercials… “Hey, look! It’s a really cool video that’s trying to sell us $80 jeans! It’s cool because it’s made by that guy who did Fight Club!”.

      • CJ

        I don’t think that money is a factor for these big-shot feature guys to do commercials.

        It’s more the freedom to experiment with visual styles that they perhaps wouldn’t get a chance to do in a big studio feature. And I’m sure you’d be shocked to find out how many ‘artsy’ directors have made commercials. Even Wes Anderson has done a few.

        And I’m sure the money isn’t bad, either.

      • winston16s

        I’m well aware of all the directors who film commercials. My point is that commercials are fucking annoying. Are there people out there that actually like commercials? I hope Fincher’s commercials win an award or something…

      • LIKE IT IS!!!

        You are one of those “film lovers” who steals films, aren’t you?

      • winston16s

        Where the fuck you come up with that accusation?

      • LIKE IT IS!!!

        So it true… hahaha

        Nothing that you say from now on is valid. You should be ashamed of yourself.

      • LIKE IT IS!!!

        You are one of those “film lovers” who steals films, aren’t you?

    • cruzzercruz

      Wow, so rebellious. Super cool! Edgy, man.

      You mustn’t watch any major film releases or television whatsoever since commercialism and marketing are so sickening to you. And they likely did pay him a ton, because getting high end directors to do short ads takes a lot of cash, but they often do it because they like it. Especially in Fincher’s case, where he’s given the task of conveying an idea in a minimalist way within a limited amount of time. Commercials are challenging to directors and they often have fun doing them.

      • winston16s

        Thanks for the compliments! I can watch films and TV still, as they have this cool new technology where I can record something and fast forward through all that bullshit. And speaking of edgy! You are defending a GAP commercial. Think about that. The last time a commercial was cool was, like, never. But still, wouldn’t it be awesome is Judd Apatow did a Progressive Insurance commercial?!?!?

      • ollen

        Winston, totally understand where you’re coming from, but these commercials are cinematic. Gap has obviously done what they’ve done to convey something to the people who think like you. It’s not all bad.

    • cruzzercruz

      Wow, so rebellious. Super cool! Edgy, man.

      You mustn’t watch any major film releases or television whatsoever since commercialism and marketing are so sickening to you. And they likely did pay him a ton, because getting high end directors to do short ads takes a lot of cash, but they often do it because they like it. Especially in Fincher’s case, where he’s given the task of conveying an idea in a minimalist way within a limited amount of time. Commercials are challenging to directors and they often have fun doing them.

  • Lance Mitaro

    So I see he’s returning to his roots. Well, this is his best video IMO;

    https://www.youtube.com/watch?v=qvVvN0QvzTk&feature=player_detailpage#t=46

  • Pingback: デヴィッド・フィンチャー監督による『GAP』のCMを観る。

  • Jack le Critic

    All a bit “Lynch” wouldn’t you say?

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