Watch 4 New Gap Commercials Directed by David Fincher

     August 28, 2014

david-fincher-gap-commercials-video

Though 2011 isn’t too terribly long ago, the wait for a new David Fincher film has been tough.  He finally has a new feature on the horizon with October’s Gone Girl, but in the midst of finalizing the Ben Affleck-fronted drama, it appears that Fincher found time to helm a new campaign of Gap commercials.  Fincher got his start in short-form filmmaking with music videos and commercials, and while he recently helmed the Justin Timberlake music video for “Suit & Tie”, he’s now taken his talents to the world of advertising with a series of pretty swell Gap ads.  Fincher’s signature aesthetic is present with a striking black-and-white atmosphere, but the overall tone of the campaign is fun and spunky, which is somewhat refreshing given the bleakness of Fincher’s last film.  They’re definitely worth your time and will likely be in heavy rotation as the fall fashion season begins.

Hit the jump to watch the new David Fincher Gap commercials. 

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David Fincher Gap Commercials Video

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