A couple of days ago, Fox released a new Deadpool-themed PSA that featured Ryan Reynolds in full costume touting the health benefits of self-exams to catch signs of testicular cancer early. The video was doubly effective as it was both informative and entertaining thanks to the Merc with a Mouth's particular brand of humor. It's one of the best bits of movie marketing I've seen in quite a while, but today the fine folks in the public relations department are trying to do one better.

A new PSA featuring Wade Wilson's alter ego/antihero now turns its attention to the ladies in the room with an eye toward catching any signs of breast cancer early. It's a little more clinical and less humorous than the previous PSA, but the message is important just the same.

Watch the new PSA from Deadpool below:

[EMBED_TWITTER]https://twitter.com/VancityReynolds/status/693443014983745536[/EMBED_TWITTER]

Also starring Morena Baccarin, T.J. Miller, Brianna Hildebrand, Stefan Kapicic, Gina Carano, and Ed Skrein, Deadpool opens February 12th. If you happen to be in the L.A. area, be sure to head here for more info on how you can get tickets to Collider's early IMAX screening.

Here’s the official Deadpool synopsis:

Based upon Marvel Comics’ most unconventional anti-hero, DEADPOOL tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool. Armed with his new abilities and a dark, twisted sense of humor, Deadpool hunts down the man who nearly destroyed his life.

Click through to see our full list of upcoming supherhero release dates, or check out the latest Deadpool news in the links below:

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