Opening this weekend is directors Matt Bettinelli-Olpin and Tyler Gillett’s new horror film, Devil’s Due. The picture focuses on a newlywed couple, played by Zach Gilford (Friday Night Lights) and Allison Miller (17 Again), who begin to suspect that their earlier-than-expected pregnancy may have sinister origins. In order to drum up interest, some creative folks behind the scenes of the film took the devil’s spawn to the streets of New York to surprise some unsuspecting bystanders. Hit the jump to watch the results.
Watch the viral prank video for Devil’s Due below:
After a mysterious, lost night on their honeymoon, a newlywed couple finds themselves dealing with an earlier-than-planned pregnancy. While recording everything for posterity, the husband begins to notice odd behavior in his wife that they initially write off to nerves, but, as the months pass, it becomes evident that the dark changes to her body and mind have a much more sinister origin.