Fox has released the first TV spot for A Good Day to Die Hard. Like the trailer, the thirty-second commercial features a bunch of quick cuts set to “Ode to Joy.” It is a nice, distinctive hook for the marketing campaign to keep things fresh for the fifth entry of the Die Hard series that finds John McClane (Bruce Willis) and his CIA operative son (Jai Courtney) teaming up in Russia to stop a nuclear weapons heist.
Sebastian Koch, Yulia Snigir, Cole Hauser, Amaury Nolasco, Megalyn Echikunwoke, Anne Vyalitsyna, and Mary Elizabeth Winstead also star in the sequel directed by John Moore. A Good Day to Die Hard opens February 14, 2013. Watch the TV spot after the jump. [Update: 20th Century Fox has now released a second TV spot, which is included after the jump.]
Official synopsis:
Iconoclastic, take-no-prisoners cop John McClane, for the first time, finds himself on foreign soil after traveling to Moscow to help his wayward son Jack–unaware that Jack is really a highly-trained CIA operative out to stop a nuclear weapons heist. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover that their opposing methods make them unstoppable heroes.
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For some reason this movie seems so random. Live Free and Die Hard was… ehh. But this movie feels like its coming out of left field. Also with a February release date this is either a very smart move by the studio hoping to bank on the single guys who just want to see some action.
Or this is literally the best spot to release the movie because its so terrible it can only compete with the romantic comedies of Feb. Feb-Early April is where movies go to be forgotten.
The biggest problem with Live Free of Die Hard was it didn’t feel like a Die Hard film. That, and Len Wiseman films lack any real personality or soul.
Hey FOX, how about that 24 movie you promised us way back in 2010 or you going to sit on your fat ass and ignore the 24 fans that made the show a hit and made millions for your company.
…YEAH! WAY BACK in 2010! Remember then? It was like…TWO FREAKING YEARS ago! Why haven’t you gotten a script, director, producer, cast, crew, locations, editing, marketing and EVERYTHING together by now?! TWO WHOLE YEARS IS LIKE….A REALLY LONG TIME!
Well considering it’s based off a TV show, the farther out it gets made the less buzz it will have. Remember X-Files: I Want to Believe? Besides 1) coming out a week after TDK and 2) it was just average, I think the main reason why it bombed was because there was too big of a gap between the end of the show and the movie.
Maybe it’s coming off Christmas nostalgic endorphins but this actually looks like a decent entry.