Fox has released the first TV spot for A Good Day to Die Hard. Like the trailer, the thirty-second commercial features a bunch of quick cuts set to “Ode to Joy.” It is a nice, distinctive hook for the marketing campaign to keep things fresh for the fifth entry of the Die Hard series that finds John McClane (Bruce Willis) and his CIA operative son (Jai Courtney) teaming up in Russia to stop a nuclear weapons heist.
Sebastian Koch, Yulia Snigir, Cole Hauser, Amaury Nolasco, Megalyn Echikunwoke, Anne Vyalitsyna, and Mary Elizabeth Winstead also star in the sequel directed by John Moore. A Good Day to Die Hard opens February 14, 2013. Watch the TV spot after the jump. [Update: 20th Century Fox has now released a second TV spot, which is included after the jump.]
Iconoclastic, take-no-prisoners cop John McClane, for the first time, finds himself on foreign soil after traveling to Moscow to help his wayward son Jack–unaware that Jack is really a highly-trained CIA operative out to stop a nuclear weapons heist. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover that their opposing methods make them unstoppable heroes.
Disney’s ‘Tomorrowland’ held in first place for the three-day weekend with an estimated $32.1 million. ‘Pitch Perfect 2’ came in second with $30.3 million. ‘Mad Max: Fury Road’ was down 47% in third while the ‘Poltergeist’ reboot opened as expected, in fourth place.