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by Steve 'Frosty' Weintraub Posted:June 9th, 2009 at 10:07 pm
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I live in Los Angeles. I’m used to weird movie posters and unorthodox film campaigns. But I’ve always wondered how effective they are in other cities…places that aren’t movie crazy.
Well, tonight I got an answer.
That’s because I’m in Chicago for a set visit. Tomorrow, I’ll be watching a very famous movie villain in full make-up for the first time and at some point, I’ll be writing a lot about this trip. But until then…
I was walking on Michigan Ave when I came across this poster. It’s for the movie “District 9″. Here’s the trailer.
While I know a lot about the film, I asked my friend if she’d heard about it and she said no. I then asked a few of the people standing around if they’d even looked at the poster and if they were interested in going to the website. No one said they’d check the site out and the two that I spoke with in detail said they didn’t care what it was for.
And that made me wonder…who are these ads going after? If the large majority of people walk by them, are they a waste of advertising dollars? After all, with so many video games, books, TV shows and movies going after everyone’s leisure time, do viral movie posters and ads work? I know they helped “Cloverfield”, but that’s not the norm.
What do you all think about these kinds of posters? Do you think the studios are better off spending money on a movie poster that aims at everyone, or do these posters work? Curious…
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You'd think a poster like that would garner more attention. I walk around NYC and nobody ever seems to notice them.
You'd think a poster like that would garner more attention. I walk around NYC and nobody ever seems to notice them.
They're really noticable in LA cuz they're everywhere. I wonder how many people have called the number.
They're really noticable in LA cuz they're everywhere. I wonder how many people have called the number.
They're really noticable in LA cuz they're everywhere. I wonder how many people have called the number.
I saw these posters in Toronto. I noticed it right away because they are on my bus route. I knew about D-9 already because Niell Blomkamp was to direct the Halo movie so I knew right away that the posters were for District 9. I think that mostly (halo)gamers would notice these posters.
I saw these posters in Toronto. I noticed it right away because they are on my bus route. I knew about D-9 already because Niell Blomkamp was to direct the Halo movie so I knew right away that the posters were for District 9. I think that mostly (halo)gamers would notice these posters.
These ads are great, not because they directly get the message out, but because they stick in your mind until you figure out why the exist. I saw one a month ago at a bus stop. I passed by on a bus, had no clue what movie it was for, it just made me laugh, some clever stuff. Now several weeks later I stumble across a trailer for district 9, and I recognize the sign, and something in my brain goes CLICK. A connection is made, interest is generated. Pretty brilliant. Most ads are 5 second experiences.
These ads are great, not because they directly get the message out, but because they stick in your mind until you figure out why the exist. I saw one a month ago at a bus stop. I passed by on a bus, had no clue what movie it was for, it just made me laugh, some clever stuff. Now several weeks later I stumble across a trailer for district 9, and I recognize the sign, and something in my brain goes CLICK. A connection is made, interest is generated. Pretty brilliant. Most ads are 5 second experiences.
These ads are great, not because they directly get the message out, but because they stick in your mind until you figure out why the exist. I saw one a month ago at a bus stop. I passed by on a bus, had no clue what movie it was for, it just made me laugh, some clever stuff. Now several weeks later I stumble across a trailer for district 9, and I recognize the sign, and something in my brain goes CLICK. A connection is made, interest is generated. Pretty brilliant. Most ads are 5 second experiences.
Yeah these ads i figure are really effective, i live in Vancouver BC and they have them here too, if you call the number you can actually report a “sighting” of an alien or something like that, they basically read you a release form too so i figure that they’ll be using them in the movies at some point!
Yeah these ads i figure are really effective, i live in Vancouver BC and they have them here too, if you call the number you can actually report a “sighting” of an alien or something like that, they basically read you a release form too so i figure that they’ll be using them in the movies at some point!
Yeah these ads i figure are really effective, i live in Vancouver BC and they have them here too, if you call the number you can actually report a “sighting” of an alien or something like that, they basically read you a release form too so i figure that they’ll be using them in the movies at some point!