It’s exactly one month until Dredd 3D blasts onto screens, so now seems like a good time to roll out their first TV spot and a new viral site. The thirty-second spot does a decent job at summing up the trailer while establishing the tone of the picture and giving you a listen to Karl Urban’s affected Judge voice. The viral site, called “Dredd Report,” is a decent satire of the “Drudge Report,” but as far as marketing goes, it’s not all that appealing. There are a host of real-life links to news stories on legitimate sites, which makes it difficult to hunt down the movie-related content.
Also starring Lena Headey and Olivia Thirlby, director Pete Travis’ Dredd 3D opens in theaters on September 21st. Hit the jump to watch the TV spot and for links to the viral site.
Head on over to www.dreddreport.com to search for some Dredd 3D related content. There are some decent ads and images scattered throughout the site and it does look like something the Peach Tree folk could turn to for news. There are also some hidden links to the film’s Twitter account and synopsis, for example. Viral marketing aside, we got a chance to screen the film at Comic-Con this summer. It’s a “take no prisoners” action-fest which is definitely worth the price of admission. Check it out next month!
Here’s the official synopsis for Dredd 3Dfollowed by the TV spot:
The future America is an irradiated waste land. On its East Coast, running from Boston to Washington DC, lies Mega City One–a vast, violent metropolis where criminals rule the chaotic streets. The only force of order lies with the urban cops called “Judges” who possess the combined powers of judge, jury and instant executioner. Known and feared throughout the city, Dredd (Karl Urban) is the ultimate Judge, challenged with ridding the city of its latest scourge–a dangerous drug epidemic that has users of “Slo-Mo” experiencing reality at a fraction of its normal speed.