CBS announced today that their modern day Sherlock Holmes series Elementary will be airing in the coveted post-Super Bowl slot next February. The spot directly after the most-watched television event of the year can serve as a great launching pad for new series, giving them a boost in viewership—NBC famously aired a Super Bowl episode of Friends in the timeslot, launching the already popular show into superstardom. Last year NBC aired The Voice after the big game, and recent years have seen shows like House, Glee, The Office and Undercover Boss enjoy the ratings bump. Hit the jump for more.
As a huge fan of the BBC’s Sherlock I went into Elementary with much trepidation, but I actually found the series to be a fairly entertaining procedural. At the end of the day it’s still just that—a procedural—but Jonny Lee Miller’s Sherlock Holmes is enough to make it worthwhile. Lucy Liu’s Watson isn’t too shabby either.
CBS has already picked the freshman series up for a full season, and it’s been enjoying some steadily solid ratings thus far. The Super Bowl move is a smart one, as many checking it out for the first time will likely return in the following weeks. No word on whether the Elementary episode will be football-themed, but I’m sure some kind of nod will be featured.
Beyonce has been tapped to headline the halftime show at Super Bowl XLVII, which will air on CBS on February 3rd, 2013.