ENCHANTED Helmer Kevin Lima to Direct Hugh Jackman in AVON MAN

After directing 2007′s highly-acclaimed Enchanted, Kevin Lima has finally settled on his next project.  ProductionWeekly reports that Lima will direct Hugh Jackman in the comedy Avon Man.  20th Century Fox picked up Kevin Bisch’s pitch back in July with Variety reporting the following synopsis:

Story follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller. The comedy takes on a “Full Monty” vibe when the car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.

Lima has also been attached to several projects including The Incredible Mr. Limpet, Tom Thumb, The Spook’s Apprentice, and Frank, all of which fall around the light-hearted comedy realm.  PW reports that filming on Avon Man is set to begin this April in Atlanta.