J.J. Abrams Cheekily Responds to STAR WARS: EPISODE VII Set Photo Leaks

by     Posted 198 days ago

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Over the past couple of days, set photos have been leaking out from Star Wars: Episode VII.  These leaks are part of the inevitable cycle we’ve fallen into when it comes to gigantic blockbusters: we say we don’t want to know anything, we hunt for every scrap we can find that will show us something, and the marketing almost always ends up spoiling everything anyway.  It’s frustrating (personally, I’d be fine never posting any leaked set photo), but it’s what the people want.  Director J.J. Abrams isn’t ignorant of this fact, but he’d like to keep things a little under wraps, and has left a polite note asking for people to stop stealing away unofficial images from the upcoming Star Wars movie.

The note is also somewhat cheeky as it denies the presence of the Millennium Falcon by doing a close-up on a piece of the ship that die-hard fans will recognize.  Hit the jump for more.  Star Wars: Episode VII opens December 18, 2015.

Through the Twitter account of his production company, Bad Robot, Abrams tweeted out the following photo:

Star Wars fans will note that this is the game table where Chewie and C-3PO play Dejarik, a holographic game that causes wookies to become such sore losers that they’re willing to rip people’s arms off.

Again, I can sympathize with Abrams on these leaks because they’re going to happen no matter what he does.  Some can argue that if Disney just released a steady stream of official photos, it would nullify those who are willing to sell unofficial images.  But the demand is too high for a studio to ever satisfy fans.  Additionally, they don’t want to give away their movie, and then have the fans (again, inevitably) turn around and whine that the studio gave away too much.

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  • SomeGuy

    Oh, how cheeky!

  • TheIceJ

    I agree, Matt. I personally don’t want to see another thing….but I just can’t stop looking! I like his response though. If you can’t beat em, join em. Roll on December 2014.

    • TheIceJ

      Yeah, that should be 2015

      • Matt1

        Until it inevitably gets pushed back to summer 2016…

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  • Matt1

    See, THAT’S how you handle stuff like someone leaking who the villain is, not straight-out lying and saying “Khan is not in the movie”. Glad to see JJ’s having fun with it this time. Looks like he learned his lesson.

    • mbmarquis69

      Agreed. Maybe he has rebranded the Mystery Box. If so, this is how to do it.

  • Faptain America

    Is it really so hard to police a movie set? They have publicists breathing down Frosty’s neck every time he asks a question. Why can’t those same people enforce a “no pictures” or “no cell phones” policy? I heard Quentin Tarantino bans phones from his set.

    • http://collider.com Matt Goldberg

      Do you have any idea how many people work on a blockbuster of this size?

      • http://www.JustPressPlay.net Lex Walker

        I want to say 6, but that can’t be right.

      • Fom

        At least 16, I think… :)

      • Michael Horne

        No Lex was right – it’s 6. Director, couple of actors. Maybe a few dozen to erect the green screens but they’re not around for more than 9 months ;-)

      • Faptain America

        Yes. It just seems to me that very specific things get leaked. You’ll never see a leaked photo of a scene with the major cast, or a photo of the ending. Never any news of a leaker getting fired. Some of these leaks seem semi-deliberate, or at least un-policed.

      • http://collider.com Matt Goldberg

        There are photos leaks with major cast all the time. Just look at the Avengers: Age of Ultron set photos from Italy.

        Believe me, this isn’t some sly attempt to go viral. People are going to see Episode VII no matter what, Abrams is notoriously secretive, and Disney wants to control the story. They’re not happy about this, but they’re not going to publicly announce firings even if they do catch whomever is leaking the photos.

  • Kaine Morrison

    Lucas NEVER let this much get out!
    Either JJ has really bad Security or he’s letting it happen!

    • MIXTER

      Actually he did! Episodes 2 and 3, he released a daily video blog of them working on the films if you recall? you had to pay though, think it was a subscription to star wars.com, i never payed as they put it mostly on the dvds anyway.

      ROTS in particular, i really ruined that film as i saw too much before its release. vid clips, annuals, making of books, costume designs, toy designs.. too much stuff. even saw the burnt Anakin puppet before its release. plus trailers. I’m glad JJ is keeping secretive.

      • Sten

        As if the movie itself didn’t ruin it enough…

    • pinscherman

      We are in the age of selfies and tweets. Don’t forget that.

    • mbmarquis69

      Lucasfilm released a spread of set photos showing Anakin’s home in Phantom Menace during production, so yeah, Lucas did this too.

      • Kaine Morrison

        Yes, but Lucas’ were intentional.

      • Kaine Morrison

        Yes, but Lucas’ were intentional.

      • mbmarquis69

        I’m not convinced these aren’t.

  • Lance Mitaro

    Gotta love the fake outrage from J.J. as he’s the one that probably “leaked” them.

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  • matt murdock

    Oh, stop bitching JJ. We all know you will probably muck up SW the way you did that Trek: Into Darkness, BS. By the way JJ, where is Billy Dee Williams’ Lando Calrissian?

  • matt murdock

    Oh, stop bitching JJ. We all know you will probably muck up SW the way you did that Trek: Into Darkness, BS. By the way JJ, where is Billy Dee Williams’ Lando Calrissian?

  • Matt1

    Relax, Goldberg.

  • http://www.JustPressPlay.net Lex Walker

    Nothing strikes me at my core like a poorly constructed insult by an anonymous web troll.

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