Exclusive: Hasbro CEO Brian Goldner talks MONOPOLY, CANDY LAND, BATTLESHIP, STRETCH ARMSTRONG, More

by     Posted 5 years, 16 days ago

Brian Goldner Hasbro CEO G.I. Joe premiere.jpg

Just a few hours ago I was at Mann’s Chinese Theater in Hollywood for a special screening of “G.I. Joe: The Rise of Cobra”. While it wasn’t called a premiere, it had all the spectacle of one, as thousands of people were screaming at the stars and the cast and filmmakers walked a huge red carpet.

Anyway, while there I managed to get an interview with Brian Goldner, President and Chief Executive Officer of Hasbro. With so many projects in development at Universal, I got him to give me updates on “Stretch Armstrong”, “Candy Land”, “Monopoly”, “Battleship”, and a lot more. So if you’re curious how Hasbro is planning to bring their board games to movie screens, you’re going to want to watch this interview. Take a look after the jump:

Here’s part of what he said transcribed. Further down is the video:

Collider: You guys have a bunch of movies in development over at Universal: Monopoly, Battleship…I have to ask, what’s the status of these movies?

Brian Goldner: Well “Stretch Armstrong” will probably be our first movie out.  It’s already slated for April 2011.  Steve Oderkirk is writing the script. “Candy Land” is being written by Etan Cohen and Kevin Lima is our director; he did “Enchanted”. “Monopoly” is Ridley Scott. “Battleship”, we’re working on a “Battleship” movie it’s really gonna be a lot of fun.

What’s your take on a film like “Candy Land”?

monopoly_funny_chance_card_01.jpgGoldner: Well, “Candy Land” is not just about the board game.  If you really think about it, it’s an adventure that a kid goes on with his parents when they go across that board.  It’s an adventure game so think of that as the beginning point and take off from there.

What’s your take on “Monopoly”?

Goldner: “Monopoly” has this wonderful history.  If you’ll remember, “Monopoly” was literally invented at The [Great] Depression, so that idea, this fiction that’s really there, this non-fiction fiction that’s really there in the game and in the fact that there’s such great roots to this brand and the history of the brand, we bring this to life with a story about families.

With “Monopoly”, did Ridley Scott come to you with an idea or did you come to him?

Goldner: Well Ridley did have an idea.  He grew up on “Monopoly” over in the UK and “Monopoly” is a brand that’s all over the world.  But for Ridley, he’s always been a guy that’s created these great big worlds and so for us, “Monopoly” is this great big world that will look like our world but of course there are certain things about it that make it uniquely a “Monopoly” kind-of-world.

And what’s your take on “Battleship”?

Goldner: Oh, I’m not going to tell you quite yet but I will say that it’s everything you could imagine in a “Battleship” movie.  It’s really a phenomenal idea.

Can you talk a little about what you guys are planning with “Stretch Armstrong”?

Goldner: Stretching as a superpower brings a lot of humor to the idea so imagine a big humorous super-powered, super-human kind of movie.

Brian Goldner

  • What’s this summer been like
  • Why is the comic book and toy genre so popular
  • What’s the status of Hasbro’s upcoming movies. Brian talks about Stretch Armstrong, Candy Land, Monopoly, Battleship.
  • Talks about his take on Candy Land
  • Talks about Monopoly movie
  • Did Ridley Scott come to them or did they go to him for Monopoly
  • I try and find out about the Battlehsip movie
  • Are these movie summer tentpole movies?
  • Does he see Hasbro releasing a movie every year
  • He says they just got into TV
  • Stretch Armstrong movie talk




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  • Noah

    This interview is like watching 9/11 live on TV all over again.
    Other movie ideas Mr. Goldner can attach himself to:

    Ritz Crackers: The Movie
    E.L. Fudge: The Movie
    Kool-Aid Man: The Drink: The Man: The Movie
    Playing Cards: The Movie
    Folding Chair: The Movie
    Paddle Ball: The Movie
    Dice: The Movie
    Lazy Boy, Son of Folding Chair: The Movie

  • Noah

    This interview is like watching 9/11 live on TV all over again.
    Other movie ideas Mr. Goldner can attach himself to:

    Ritz Crackers: The Movie
    E.L. Fudge: The Movie
    Kool-Aid Man: The Drink: The Man: The Movie
    Playing Cards: The Movie
    Folding Chair: The Movie
    Paddle Ball: The Movie
    Dice: The Movie
    Lazy Boy, Son of Folding Chair: The Movie

  • Allen Brasch

    I’m ashamed to be a human. To the CEO of Hasbro: Candyland has no narrative, because it is a God Damn boardgame. Also, if I had done this interview, I would have laughed my ass off. As a film lover, it KILLS me to see screenwriting come to this. Have we really exhausted all ideas to come to this?

  • Allen Brasch

    I’m ashamed to be a human. To the CEO of Hasbro: Candyland has no narrative, because it is a God Damn boardgame. Also, if I had done this interview, I would have laughed my ass off. As a film lover, it KILLS me to see screenwriting come to this. Have we really exhausted all ideas to come to this?

  • Michelle Klein-Hass

    Candy Land could be great if they did it as anime. Hasbro should contact the all female manga-ka collective Clamp to do it as one of their girl-oriented “shoujo” stories. Goth-loli aesthetics, magical girls…it could be great.

    But of course Hasbro wouldn’t think out of the box like that. Of course.

  • Michelle Klein-Hass

    Candy Land could be great if they did it as anime. Hasbro should contact the all female manga-ka collective Clamp to do it as one of their girl-oriented “shoujo” stories. Goth-loli aesthetics, magical girls…it could be great.

    But of course Hasbro wouldn’t think out of the box like that. Of course.

  • TexasSinkholeFan229

    Downright pathetic. Kenner never would have pulled this crap.

  • TexasSinkholeFan229

    Downright pathetic. Kenner never would have pulled this crap.

  • mike Hoath

    Everyday I want to come back to Collider a little less because of this kind of shit.

  • mike Hoath

    Everyday I want to come back to Collider a little less because of this kind of shit.

  • Wylles

    I hope this guy trips and falls down a volcano…along with Uwe Boll

  • Wylles

    I hope this guy trips and falls down a volcano…along with Uwe Boll

  • Matthew

    Initially, I thought the same as the above posters, but after reading his answers and thinking about things from a screen writing perspective, I think it’s kind of cool. Sure, they are board games and childhood toys/memories, but they certainly are adaptations of those core entities. It’s no different than a writer taking a book and making it appropriate for the screen. With the right pieces (writers and directors, mainly), they could be stellar productions. Could you imagine what Candy Land could look like if it was done by Henry Selick or Guillmero del Toro? Yikes, that would be cool. Original ideas are great, but if you can craft a creative script based on something like this, then more power to you. Not to mention huge moneymakers for the toy industry (Transformers, G.I. Joe, and soon to be released Stretch Armstrong, you better believe). Don’t knock it until there’s more.

  • Matthew

    Initially, I thought the same as the above posters, but after reading his answers and thinking about things from a screen writing perspective, I think it’s kind of cool. Sure, they are board games and childhood toys/memories, but they certainly are adaptations of those core entities. It’s no different than a writer taking a book and making it appropriate for the screen. With the right pieces (writers and directors, mainly), they could be stellar productions. Could you imagine what Candy Land could look like if it was done by Henry Selick or Guillmero del Toro? Yikes, that would be cool. Original ideas are great, but if you can craft a creative script based on something like this, then more power to you. Not to mention huge moneymakers for the toy industry (Transformers, G.I. Joe, and soon to be released Stretch Armstrong, you better believe). Don’t knock it until there’s more.

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