Movie marketing is a complicated business, one that changes from country to country where cultural interests and aesthetic preferences differ. Still, I wouldn’t have said no to seeing these gorgeous Chinese posters for Fantastic Beasts and Where to Find Them rolled out in the U.S.
The six posters were designed by Chinese artist Zhang Chun, and are inspired by traditional painting methods in the style of gongbi and arranged in a traditional Chinese circular fan pattern. Each poster features a different magical creature, including the occamy, demiguise, swooping evil, niffler, thunderbird, and bowtruckle. (The niffler and demiguise are particularly beautiful.) The posters were gifted to the Fantastic Beasts cast, as well as director David Yates and producer David Heyman, during the film’s promotional tour in Beijing.
Hollywood is transitioning into an era of intense obsession with the Chinese box office, which some wrongly, yet enthusiastically predicted will pass the U.S. box office as the world’s most lucrative movie market sometime in 2017.
Despite the seeming overestimation of the Chinese box office’s exponential growth, it still represents a huge market for Hollywood films, especially for blockbusters that factor in international markets when justifying their massive budgets. Blockbusters like Fantastic Beasts. The Harry Potter prequel spinoff is currently making bank both domestically and internationally. It enjoyed a $40 million opening weekend in China, and its worldwide total now stands at over $610 million.
Though Fantastic Beasts has not done as well in China as other recent Hollywood blockbusters, such as Jason Bourne and the massively successful (in China) Warcraft, the country was primed for a Fantastic Beasts takeover. According to Global Times, nearly 20 million people in China have bought Harry Potter books since the first three installments in the series were first imported to the country by People’s Literature Publishing House in 2000. The scriptbook of Harry Potter and the Cursed Child quickly sold out its first run of 300,000 copies. These gorgeous posters probably didn’t hurt, either…