It’s also pro-forma at this point that a gigantic blockbuster will be released in IMAX, but new partners Universal Pictures and Legendary Entertaniment have recently signed a deal to make sure their movies keep getting the extra-large-format treatment. IMAX has sent out a press release announcing that fifteen of the studios’ blockbuster titles will be released in IMAX through 2017. Fast & Furious 7, Dracula Untold, Seventh Son, Jurassic World, Everest, Crimson Peak, and Warcraft are among the movies that will be released in IMAX. Keep in mind that most of the films Universal/Legendary will release in IMAX weren’t actually shot in IMAX, but that doesn’t mean they won’t look good. They just won’t be true-IMAX.
Hit the jump for the press release.
UNIVERSAL AND LEGENDARY EXPAND IMAX® RELATIONSHIP
WITH MULTI-PICTURE DEAL
Agreement is for IMAX to Release up to 15 of the Studios’ Blockbuster Titles Through 2017,
Including Fast & Furious 7, Jurassic World and Warcraft
LOS ANGELES – June 5, 2014 – IMAX Corporation (NYSE:IMAX; TSX:IMX), Legendary Entertainment and Universal Pictures, a division of Comcast Corp. (NASDAQ: CMCSA), today announced an agreement to release up to 15 of the studios’ upcoming films in IMAX® theatres through 2017 under an extension of the companies’ long-running relationships.
Under the agreement, IMAX will be part of Universal and Legendary’s release strategy for the studios’ most highly anticipated live-action tentpole films, including Dracula Untold (October 2014), Seventh Son (February 2015), Fast & Furious 7 (April 2015), Jurassic World (June 2015), Everest (September 2015), Crimson Peak (October 2015) and Warcraft (March 2016).
“Rich, Greg and IMAX have been important partners for a long time. The IMAX platform has performed over and over again for Legendary, and through this deal we will continue to deliver an unparalleled filmed entertainment experience, as well as showcase the work of our directors in a way that resonates with audiences around the world,” said Thomas Tull, Legendary’s Chairman and CEO. “We are also pleased that our partners at Universal recognize the value of an IMAX release, and have joined us to formalize this long-standing relationship.”
“Universal and our partners at Legendary are committed to the tent pole business and this deal ensures audiences will experience our films in the unparalleled environment of an IMAX theater,” said Universal Filmed Entertainment Chairman Jeff Shell. “For many years now, our fans have been able to see Universal films on IMAX and we are thrilled that we will be able to make this offering on so many of our upcoming titles.”
“We believe 2015 is shaping up to be a powerhouse year and today’s agreement with Universal and Legendary will help further strengthen our film portfolio for years to come,” said IMAX CEO Richard L. Gelfond. “This marks our first multi-picture deal with both studios, with which we’ve had longstanding partnerships, and we look forward to continuing that collaboration to bring some of the most highly anticipated product to IMAX fans around the world.”
“Universal and Legendary have stepped up in a big way and are committed to delivering some of the most sought-after tentpole films that demand the IMAX treatment,” said Greg Foster, Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment. “Today’s announcement is a testament to the success we’ve been able to achieve together and I would like to thank our friends at Universal and Legendary, particularly longtime supporter and partner Thomas Tull, for their support of The IMAX Experience® and delivering action-packed, engaging films that clearly resonate with our core audience.”