I have no idea how you people interested in a movie not based on a franchise, starring giant blue aliens some people say look fake (I’m not one of them but I can their understand point), and the first film in twelve years from the director whose last film, “Titanic”, has not aged well. Fox’s solution is that everyone who has their TV on Fox on Sunday will be aware of “Avatar”. Having attempted “Avatar Day” back in August for the teaser trailer, on November 1st Fox will go for the world record of the largest viewing of a trailer in history. Hit the jump to learn that there is no escape.
November 1st is a big day for sports with a 1pm game (EST) between the Dallas Cowboys and the Seattle Seahawks and Game 4 of the World Series between the New York Yankees and the Philadelphia Phillies. Although the 3 minute, 30 second trailer for “Avatar” debuted online today, it will play before the kickoff of the Cowboys/Seahawks game on FOX NFL Sunday. Shown on the world’s largest video display – Cowboy’s Stadium Diamond Vision Screen – the trailer will not only play to the 111,000 fans at the game but to the millions watching at home. Put the two groups together and you have the world’s largest audience for a movie trailer. Hopefully viewers will be excited for what they see and not pissed off that their football game was delayed by three and a half minutes.
Throughout the day, 90-second commercial spots for “Avatar” will run during regional games on Fox football affiliates, the national game, and the World Series game. Synergy!
Click here to see the trailer online and you can read the full press release below.
AVATAR TRAILER GETS WORLD’S LARGEST LIVE TRAILER VIEWING
ON NOVEMBER 1
ON ONE OF THE BIGGEST SPORTS DAYS OF THE YEAR,
THE TRAILER DEBUTS ON THE WORLD’S BIGGEST VIDEO DISPLAY…
WHILE MILLIONS OF FOOTBALL FANS WATCH IT AT HOME!
LOS ANGELES, California – October 28, 2009…On November 1, one of the biggest sports days of the year (with key NFL match-ups + Game 4 of the World Series), the AVATAR trailer will get the world’s biggest live trailer viewing when it debuts on the world’s largest video display — Cowboy Stadium’s Diamond Vision Screen – while millions of football fans watch it at home.
FOX Sports will take the entire country viewing FOX NFL SUNDAY, America’s No. 1 NFL pre-game show, to Arlington, Texas and the new Cowboys Stadium, where t he three minute and thirty second trailer will play live from the enormous Mitsubishi Electric Diamond Vision screen. The crowd attending the Cowboys-Seattle Seahawks game will experience the AVATAR trailer live just minutes prior to the noon (Central) kickoff between the Cowboys and Seahawks, on the enormous, four-sided, high-definition screen that hangs above the Cowboys Stadium playing field. At the same time, millions of others watching FOX NFL SUNDAY will see the trailer on-air – making it the largest live motion picture trailer viewing in history.
In addition, throughout the day ninety-second AVATAR commercial spots will air on all regional games carried on the Fox affiliates, the national game on Fox, and the World Series on Fox.
AVATAR opens in theaters everywhere December 18.
AVATAR, a live action film with a new generation of special effects, takes us to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an epic battle to save a civilization. James Cameron, the Oscar-winning director of “Titanic,” first conceived the film 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.
About Diamond Vision®
The world’s first four-sided, center-hung, high-definition video display in a stadium consists of four Diamond Vision® LED video screens, with the two main sideline displays measuring 72 feet high by 160 feet wide, and two Diamond Vision® end-zone displays measuring 29 feet high by 51 feet wide. Weighing 600 tons, the screens are suspended 90 feet directly over the center of the playing surface and stretch from nearly one 20-yard line to the other. With a total viewing area of 11,393 square-feet, on each side, the Diamond Vision display is equal to 3,268 52-inch televisions, and has 10,584,064 LED lights.