Friday Box Office: 300: RISE OF AN EMPIRE Slays Competition with Solid Debut

by     Posted 177 days ago

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While many wondered whether the opportune time had passed to capitalize on the massive success of 2006’s 300 with a sequel, it appears that a sizable audience for the franchise still exists.  300: Rise of an Empire earned an impressive $17.7 million on Friday, and while that won’t come close to 300’s insane $70 million weekend, it should be enough to hit a solid $40-$45 million for the weekend.  Again, that’s a notable feat given the large time gap in between the original film and the pic’s R-rating, but it was no doubt given a boost by 3D ticket prices.  The other new wide release of the weekend was DreamWorks Animation’s Mr. Peabody & Sherman, which debuted with $8 million on Friday and is on track for a modest $30 million weekend.  DreamWorks has been pretty hit and miss at the box office lately, but Peabody and Sherman looks to fall somewhere in between.

On the returning films front, Non-Stop dipped 54% in its second week and took in $4.6 million on Friday, while the Biblical saga Son of God saw a large 70% drop from its opening weekend to a $3.2 million take on Friday.

Title Friday Total
1. 300: Rise of an Empire $17,705,000 $17,705,000
2. Mr. Peabody & Sherman $8,000,000 $8,000,000
3. Non-Stop $4,700,000 $41,439,000
4. Son of God $2,700,000 $34,195,000
5. The LEGO Movie $2,660,000 $216,627,000



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