Friday Box Office – ACT OF VALOR Shoots Down Competition with $9 Million Debut

     February 25, 2012


Looks like that big Super Bowl buy paid off for Relativity, whose Act of Valor easily captured Friday’s top spot. From its launch in 3,039 locations, the R-rated Navy Seals’ drama earned an estimated $9 million – indicating a weekend in excess of $25 million. Tyler Perry’s Good Deeds took second on Friday with $5.4 million from 2,132 venues.  At this point the romantic-drama is tracking under the $20 million that has become standard for the filmmaker. I was personally expecting more from Good Deeds (especially after Perry’s much-lauded eulogy for Whitney Houston last Saturday), but it looks like the film will end its first three days with around $18 million, or the low end of recent Perry projects. Speaking of lows, the comedy Wanderlust is poised to set the nadir for a Judd Apatow-produced feature. From its launch in 2,002 locations, the Universal comedy earned just $2.2 million on Friday in eighth place, and is expected to gross around $7.5 million by Sunday – less than Drillbit Taylor, in other words. Things look even bleaker for the Summit thriller Gone, however, which debuted in ninth place with $1.7 million for a projected weekend of $5.5 million.  Full details and analysis tomorrow.

Title Friday Total
1 Act of Valor $9,000,000 $9
2 Good Deeds $5,400,000 $5.4
3 The Vow $3,300,000 $96.3
4 Journey 2 $3,200,000 $66.4
5 Safe House $3,100,000 $89.7


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